Implementation of Community-Based Tourism in Supporting Water Tourism in Batuagung Tourism Village, Jembrana Sub-District, Jembrana District

DOI

10.2991/978-94-6463-622-2_36How to use a DOI?

Keywords

Batuagung; Community-Based Based Tourism; Implementation; Water Tourism

Abstract

Batuagung Village, with its strategic location in the middle of Negara City, offers very interesting tourism potential. Gelar River, Puncak JR, and the natural beauty of the countryside are the main attractions for tourists. This research aims to analyze the implementation of community-based tourism in Batuagung Village. Through interviews, observation, documentation, and distributing questionnaires to 30 respondents (domestic tourists and community leaders), data was obtained which was then analyzed descriptively using IPA (performance analysis) techniques. The results of the analysis show that Batuagung Village has attempted to implement the concept of community-based tourism, but there are still several aspects that need to be improved. This can be seen from the overall suitability value which only reached 73%, which indicates that there is a gap between the management performance and community expectations. To improve the performance of tourism managers, it is necessary to focus on the promotion dimension and positive impact on society, because these two dimensions receive the lowest ratings. An effective promotional strategy can be achieved by highlighting the uniqueness of local culture and utilizing digital technology as a promotional medium.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Nyoman Meirejeki
AU  - I Ketut Suarta
AU  - I Komang Mahayana Putra
AU  - Solihin
PY  - 2024
DA  - 2024/12/31
TI  - Implementation of Community-Based Tourism in Supporting Water Tourism in Batuagung Tourism Village, Jembrana Sub-District, Jembrana District
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2024 (ICoSTAS-SAS 2024)
PB  - Atlantis Press
SP  - 325
EP  - 335
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-622-2_36
DO  - 10.2991/978-94-6463-622-2_36
ID  - Meirejeki2024
ER  -