Disruptors Disrupted by Artificial Intelligence: A Study on the Preferences of Politeknik Negeri Bali Students

DOI

10.2991/978-94-6463-882-0_16How to use a DOI?

Keywords

Artificial Intelligence; Disruptor; Technology Acceptance Model

Abstract

Technological advancements in the modern era have reached an advanced stage, aiming to meet human needs by offering ease and comfort in daily life. The rapid pace of technological development has led to significant transformations and shifts across various sectors, includes the education field. In higher education, there has been a paradigm shift from conventional to transformation approaches. This transition aligns with one of the strategic directions of the Indonesian Government in addressing five key national challenges, one of which is the disruption caused by artificial intelligence (AI). The evolution of AI continues to progress through competitive innovation, with platforms such as ChatGPT, DeepSeek, and Gemini offering increasingly sophisticated capabilities. The phenomenon of the “disruption being disrupted” illustrates a situation where early innovators, once dominant in the market, are now compelled to adapt to the very changes they initiated. In the context of AI, disruption extends beyond the corporate level, affecting professions and industries as a whole. The integration of AI across various domains has fundamentally transformed traditional working models, necessitating the development of new competencies among professionals to remain relevant in a rapidly changing landscape. This study aims to explore which AI platform, ChatGPT, Deep Seek, or Gemini, is most preferred by students in higher education. Furthermore, it seeks to examine the reasons for their selection, particularly in the context of learning processes within academic environments using the Technology Acceptance Model (TAM). Special attention is given to the perceived ability of these AI tools to provide verifiable and reliable outputs that support educational objectives.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Gusti Ketut Gede
AU  - I Wayan Wirga
AU  - I Gusti Agung Mirah Sanjiwani
AU  - I Gusti Ayu Widiadnyani
AU  - Kadek Eni Marhaeni
AU  - Ni Luh Made Wijayati
PY  - 2025
DA  - 2025/11/14
TI  - Disruptors Disrupted by Artificial Intelligence: A Study on the Preferences of Politeknik Negeri Bali Students
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 131
EP  - 140
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_16
DO  - 10.2991/978-94-6463-882-0_16
ID  - Gede2025
ER  -