Building Resilient Disabled-Owned MSMEs: An Integrated Approach to Digital Archiving, Content Marketing, and Operations Management in Denpasar City

DOI

10.2991/978-94-6239-809-2_31How to use a DOI?

Keywords

Community Service; Disabled; Graha Nawasena; Inclusive; MSMEs

Abstract

Denpasar City serves as Bali’s capital and economic epicenter for cultural tourism. Beyond macro-economic activities at Badung and Kumbasari Markets, the city’s economy is driven by Micro, Small, and Medium Enterprises (MSMEs) contributing to the creative sector. Digitally, technological adoption is an absolute prerequisite for designing market-oriented strategies, expanding communication reach, and boosting brand awareness. However, digital acceleration creates disparities for disabled-owned MSMEs. To foster an inclusive ecosystem, Denpasar’s government enacted a Local Regulation guaranteeing their economic rights. Paradoxically, demographic mapping remains under the Social Affairs Agency rather than the Department of Cooperatives and MSMEs. Data shows the disabled population rose from 530 in 2023 to 612 in 2024. The Graha Nawasena inclusive center accommodates 100 active disabled-owned MSMEs in crafts, culinary, and services, who underutilize local market potentials. To address this, this community service program implemented three strategic interventions: digital marketing training, cloud-based digital archiving, and inclusive operations management. Attended by 30 participants including disabled entrepreneurs, assistants, and observers post-training evaluations showed a 75% increase in digital literacy and operational capabilities. Consequently, Graha Nawasena successfully transformed into an integrative creative economy incubator, stimulating financial independence and competitiveness for disabled-owned MSMEs in Denpasar.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Wayan Wirga
AU  - Rifqi Nurfakhrurozi
AU  - Gede Pradiva Adiningrat
AU  - Ni Kadek Ika Atmidewi
AU  - Kannisa Adjani
AU  - Kartika Aprilia Ivani
PY  - 2026
DA  - 2026/10/24
TI  - Building Resilient Disabled-Owned MSMEs: An Integrated Approach to Digital Archiving, Content Marketing, and Operations Management in Denpasar City
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2026 (ICoSTAS-SAS 2026)
PB  - Atlantis Press
SP  - 315
EP  - 322
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6239-809-2_31
DO  - 10.2991/978-94-6239-809-2_31
ID  - Wirga2026
ER  -