Proceedings of the 2024 4th International Conference on Public Art and Human Development (ICPAHD 2024)

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Emotional Connection and Common Presence: the Internal Logic of Short Video Book Live Broadcast

Authors
Xueqin Li1, *
1Sichuan University, Chengdu, Sichuan, 610065, China
*Corresponding author. Email: 1947515469@qq.com
Corresponding Author
Xueqin Li
Available Online 31 March 2025.
DOI
10.2991/978-2-38476-378-8_18How to use a DOI?
Keywords
Book live broadcast; Emotion; Mediatization
Abstract

In the past ten years of the rise of live broadcast, short video live broadcast has gradually become an important channel for retail books. This paper deeply analyzes the rise of the short video books live, development process and characteristics, the introduction of media survival theory, on the basis of thorough analysis of the past literature and news reports, it is concluded that the short video books live through the vocabulary, metaphor and identity to build the books live anchor emotional connection with the user line of sight, and through the scene to build a short video and the depth of the user connection. Short video book live broadcasts achieve emotional guidance through emotional connections and interactions, ultimately leading to a dissolution of the commercial atmosphere under the guidance of book hosts, Forming a shared presence with book live broadcasts, unconsciously promoting the consumption behavior of live broadcast users. promote the internal logic of book value realization.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Public Art and Human Development (ICPAHD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 March 2025
ISBN
978-2-38476-378-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-378-8_18How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xueqin Li
PY  - 2025
DA  - 2025/03/31
TI  - Emotional Connection and Common Presence: the Internal Logic of Short Video Book Live Broadcast
BT  - Proceedings of the 2024 4th International Conference on Public Art and Human Development (ICPAHD 2024)
PB  - Atlantis Press
SP  - 151
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-378-8_18
DO  - 10.2991/978-2-38476-378-8_18
ID  - Li2025
ER  -