Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)

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Exploring the Role of GET (Giving, Equilibrating and Taking) in Designing Sustainable Offerings – An Application of Neurobehavioral Economics

Authors
Shilpa Chadichal1, *
1Alliance School of Business, Alliance University , Bangalore, Karnataka, 562106, India
*Corresponding author. Email: shilpashree.santosh@gmail.com
Corresponding Author
Shilpa Chadichal
Available Online 4 November 2025.
DOI
10.2991/978-94-6463-872-1_56How to use a DOI?
Keywords
Neurobehavioral economics; GET; Sustainable offerings; SPSS Amos
Abstract

Neurobehavioral economics recognizes that human choices are driven not only by rational calculations but also by emotional, psychological, and physiological factors. The growing popularity of electric bikes and scooters in the transportation sector has led to the need to explore the role of GET (Giving, Equilibrating, and Taking) in designing sustainable offerings in this industry. GET represents the balance between giving and taking, corresponding to the benefits and costs of a specific offer. This study aims to assess how GET plays a role in designing sustainable offerings in transportation, focusing on electric bikes and scooters. The research approach is neurobehavioral economics, using survey research. Data analysis tools include SPSS and AMOS statistical software. The data analysis provided insights into consumer attitudes, beliefs, and behaviors related to sustainable offerings in the transportation sector. The major contribution is recognizing the influences that impact consumer decision-making regarding sustainable offerings and emphasizing the significance of incorporating GET fundamentals in designing such offerings. The findings suggest that a balance between providing value, equalization, and taking away must exist so that GET principles used in sustainable offerings conception can affect consumer attitudes and behaviors.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)
Series
Advances in Economics, Business and Management Research
Publication Date
4 November 2025
ISBN
978-94-6463-872-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-872-1_56How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shilpa Chadichal
PY  - 2025
DA  - 2025/11/04
TI  - Exploring the Role of GET (Giving, Equilibrating and Taking) in Designing Sustainable Offerings – An Application of Neurobehavioral Economics
BT  - Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)
PB  - Atlantis Press
SP  - 902
EP  - 941
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-872-1_56
DO  - 10.2991/978-94-6463-872-1_56
ID  - Chadichal2025
ER  -