All of the articles in this proceedings volume have been presented at the 2nd International Conference on Sustainable Business Practices and Innovative Models-2025 during 23-24 April 2025” in School of Business and Management, CHRIST University, Delhi-NCR, Ghaziabad, India. These articles have been peer...

In the era of the fast-paced business world, many small and medium-sized enterprises (SMEs’) still follow traditional methods for billing, inventory management, and invoice generation, resulting in errors. So, there is a need to move towards automation of such fundamental business processes, improve...

It is commonly read that Artificial Intelligence (AI) can substantially reduce resource consumption. This review aims to explore the Role of AI on the Sustainable Human Resources Management (HRM) practices within the hospitality industry. Adoption of AI within this sector is increasing and offers enhanced...

Hybrid models have gained popularity due to their capacity to identify intricate patterns in time-series data using deep learning architectures. Accurate exchange rate forecasting is essential for risk management and economic decision-making in the extremely unpredictable Forex market. to predict how...

The financial and entrepreneurial world is seeing changes amid increasing worldwide concerns about sustainability, environmental degradation, and digital transformation. In response, frameworks such as the United Nations’ Sustainable Development Goals (SDGs), Environmental, Social, and Governance (ESG)...

“High Utility Itemset Mining” (“HUIM”) is a critical data mining technique aimed at identifying item combinations in transactional datasets that generate significant utility, such as profit or revenue. Traditional frequent itemset mining methods often fail to capture the value dimension, making HUIM...

Green management emerges as a pivotal strategy for sustainable development. This approach integrates environmental sustainability into organizational practices, aiming to reduce non-ecological impact while enhancing operational efficiency. This study explores how the general public’s growing interest...

Sustainability has evolved as a global imperative, with Employee Green Behavior (EGB) gaining prominence as a critical concept in progressing environmental conservation within organizational settings. Employee Green Behavior reflects how individual pro-environmental actions in the workplace contribute...

In today’s digital workplace, effective document management plays a pivotal role in boosting organizational productivity, ensuring secure communication, and streamlining workflows. This paper introduces a web-based Document Management System (DMS) aimed at addressing key limitations of current solutions,...

The financial services industry’s ability depends more on innovation as customer demands evolve continuously. Research on financial innovation is relatively limited and fragmented in India. This study focuses on the determinants of financial innovation in India, with risk as a moderating factor. Data...

Economic growth in India is largely due to the automobile industry, and at present, it is being rapidly transformed by services like Ola, Uber, and new carpooling schemes. The review summarizes many aspects of how shared mobility affects the industry, setting future trends through 2030 regarding altering...

Self-help Groups (SHGs) have emerged as potent instruments for enhancing women’s empowerment in rural India, promoting financial inclusion and socioeconomic advancement. This study investigates the impact of SHGs on women in the East Godavari district of Andhra Pradesh, employing structured surveys and...

The digital transformation has brought Artificial Intelligence (AI) into the forefront as a fundamental element of sustainable marketing practices. This research study investigates how AI technologies help to advance buying behavior among social commerce consumers. Businesses can achieve higher levels...

The rapid evolution of technology in the digital era has transformed multiple sectors globally. In India, the intersection of the Digital Mission and Sustainable Development Goal 9 (SDG 9) offers a strategic framework to enhance infrastructure and technological advancements for sustainable development....

The exploration of Central Bank digital currencies (CBDCs) is fostering opportunities for a revolutionary change in financial systems around the world. Nonetheless, the design and implementation of CBDCs pose serious concerns regarding data privacy. A crucial takeaway from this study is the compromise...

Financial decision-making among women is a crucial factor in pro-moting sustainable investment and economic resilience. This study examines how financial literacy, investment experience, and socio-economic factors influence women’s ability to make mindful and sustainable investment decisions in Delhi...

The fiscal policy of India has undergone a notable transformation in recent decades, influenced by a changing combination of domestic economic reforms and international developments. This paper offers a thorough analysis of the evolving dynamics of fiscal policy, emphasizing key trends such as fiscal...

COVID-19 is one of the most serious diseases caused by the SARS coronavirus. This is a fatal disease, and it becomes difficult to save the life of the infected person because it progresses very rapidly and starts in the lungs and causing damage to the entire body. With the help of advanced machine learning...

Cloud computing has become the backbone of modern digital infrastructure, driving everything from enterprise business applications to consumer services. But strong demand for cloud services has driven up energy consumption, spurring operational costs and threatening environmental sustainability. When...

The rapid-growing cloud computing and web-based technologies make the security of cloud-hosted web applications the prime concern for all organizations around the world. Vulnerability Assessment and Penetration Testing is a key methodology for the identification, evaluation, and mitigation of security...

The demand for explainability in artificial intelligence (AI) models has grown in relevance as AI keeps invading many spheres of human life. Techniques and approaches aiming at making AI systems and their actions more comprehensible and interpretable to humans are known as explainable artificial intelligence...

Mutual fund industry is an emerging sector in India. People are open towards investment in mutual funds due its diversification and multiple schemes. This paper examines individuals’ experiences and perceptions regarding investments in mutual funds in India through primary data. Investors have demonstrated...

Smartphones have proliferated in recent years, altering worldwide communication, entertainment, and information access. But the quick spread of these gadgets has sparked worries about how they will affect the environment during every stage of their existence, from production to disposal. The purpose...

This study examines the literature from 2014 to 2024 available in Scopus, focusing on the merger of Financial Technology and Digital Finance and their impact on business growth. There was a notable spike in research activity globally after COVID-19, with China, India, Malaysia, the US, and the UK emerging...

Empowering rural women has been and continues to be the key in achieving sustainable development. This Paper investigates creative approaches to empowering rural women with sustainable and diversified livelihoods. The sustainable livelihood strategies fostering economic independence, social inclusion,...

Wildfires present a significant danger to both the environment and the economy. Advanced disaster management necessitates powerful prediction models. In this study, we propose a Context-Driven Hybrid Wildfire Forecasting System that utilizes ensemble learning to increase the accuracy of predictions....

Indian hydrocarbon industry plays a significant role globally since it’s the 4th largest in terms of Refining capacity, 4th largest in Liquified Natural Gas (LNG) terminal capacity, and 7th largest exporter of refined products. India’s Jamnagar refinery, one of the world’s largest, establishes it’s dominance...

With the paradigm shift in notions of human resource management from humans managed by humans to algorithm-based governance of employees, the introduction of Artificial Intelligence (AI) in Human Resources Management (hereby referred to as HRM) has led to increased automation in leading corporations...

“Service quality” is one of the crucial and influential factors in deciding whether a strategic collaboration in Ecommerce industry increases or decreases its desired benefits in the post-merger and acquisition period. Service quality directly influences buyers’ satisfaction, their loyalty, and helps...

Worldwide energy usage and carbon emissions resulting from energy generation through the combustion of conventional fossil fuels are expected to keep rising until 2050, with oil still being the key energy source. This has led to the need for sustainable energy sources, which has sparked interest in biofuels...

Tourism, an important economic activity for any nation, contributes significantly to GDP, particularly fast tourism, which means mass travelling and short-duration trips. As tourism expands, it necessitates the expansion of infrastructure, which requires energy consumption at a higher level leading to...

Indian economic growth depends on the stability functions of its banking sector. This research develops bridges to monitor the operational performances in both public and private banking sectors during 2015–2025 with emphasis on profitability measurements and operational efficiency together with risk...

The research evaluates the relationship between Bitcoin returns and US Gold prices using both traditional and deep learning predictive models. It analyzes Bitcoin’s volatility through time-series data from 2017 to 2025 to assess its impact on US Gold prices, which have traditionally exhibited greater...

The rapid shift from physical to digital grocery shopping has resulted in a transformation in consumer behavior, prompting a comparative analysis of experiences that consumers have with online grocery apps compared to those in offline retail stores. This research examines the consumer experiences in...

India’s restrictive regulatory environment has driven users toward indirect cryptocurrency adoption through peer-to-peer (P2P) exchanges, decentralized wallets, and offshore platforms. This study examines the behavioral drivers of such adoption using the Technology Acceptance Model (TAM) and the Unified...

As enterprises increasingly rely on SAP Predictive Analytics for forecasting, anomaly detection, and operational decision-making, optimizing model performance remains a critical challenge. Traditional methods for hyperparameter tuning in SAP AI Core and SAP HANA Predictive Analytics Library (PAL) involve...

The rapid advancement of digital technologies has significantly transformed capital markets, fostering efficiency, transparency, and sustainability. This study explores the role of Sustainable Technology Adoption (STA)—including AI adoption, algorithmic trading, and big data analytics—in shaping sustainable...

The global manufacturing sector faces escalating pressure to reduce carbon emissions while maintaining operational efficiency. This study proposes a novel framework integrating IoT-enabled predictive maintenance and AI- driven energy optimization to achieve carbon neutrality in industrial operations....

This paper investigates the challenges associated with the existing IFRS-converged accounting standards from the perspectives of both reporting entities and users of financial reporting in decision-making. It highlights the predominantly retrospective and compliance-driven nature of the current accounting...

With the arrival of MNCs in India, the working style and the workplace have changed tremendously. In this competitive world, organizations undoubtedly want employees who are loyal and committed. To demonstrate their loyalty, employees often extend their working hours, continuously contemplate work-related...

Social entrepreneurship has gained significant momentum in recent years in India, as it provides enormous opportunities and makes a positive impact on society and environment. It addresses pressing social and Environmental issues, fostering innovation and contributing to sustainable development resulting...

High-Frequency Trading (HFT) needs computers to run trading operations over thousands of transactions every microsecond. The resulting huge data volumes must process fast with reliable predictions. Because traditional machine learn- ing systems cannot process this complex high-dimensional information...

Financial markets are always volatile and do not depend on a single macro-economic indicator or economic data but on a whole range of factors, primarily events related to government, geopolitical issues, or corporate earnings, as well as investor sentiment. Unlike traditional quantitative models like...

The combination of creativity and innovation is something that has always seemed to be stamped exclusively for humans — until recently, with the advances in Artificial General Intelligence (AGI). In this paper, a novel hybrid AI model involving combining Generative Adversarial Networks (GANs) and Efficient-...

The worldwide economies are being seriously impacted by financial fraud, requiring proficient detection techniques able to spot changing and complex fraudulent activity. Conventional Machine Learning (ML) models and rule-based approaches among other traditional fraud detection systems find it difficult...

The rapid pace of growth in modern startups requires highly adaptive strategies that can handle constant change and increasing complexity. This paper investigates how autonomous AI agents, powered by advanced code generation capabilities, can revolutionize project management in fast-growing companies....

The study aims to examine the role of virtual platforms in hybrid education by comparing student engagement patterns across selected government and private schools in Jammu and Kashmir. Four key objectives guided the research: (1) to assess differences in engagement levels across school types; (2) to...

This research study aims to critically examine the power of photography as a tool for teaching media literacy among school-going teenagers, specifically focusing on the role of visual storytelling in the digital age. The research design incorporates a qualitative approach, utilizing case study methodology...

Accurate option pricing is essential for investors and financial institutions. Black-Scholes (B&S) models have been widely spread over decades, but some are based on beliefs such as instability and efficient markets that are not applied in real conditions. This study evaluates the effectiveness of...

Cloud computing has revolutionized data processing, while it is still quite fairly vulnerable to advanced cyberattacks, including DDoS attacks and zero-day flaws. Regarding changing assault methods, data imbalance, and real-time threat detection, traditional intrusion detection systems (IDSs) struggle....

The growing dependence on cloud-based AI applications has raised concerns regarding data privacy, security, and computing efficiency. Traditional AI models are susceptible to privacy and security issues due to their reliance on centralized data aggregation. Federated Learning (FL) has emerged as a promising...

The circular economy transition stands as a fundamental strategic priority for global companies because it helps them enhance sustainability and waste reduction while maximizing resource effectiveness. This research investigates circular economy approaches adopted by IKEA, Tesla, Unilever, Adidas, Nike,...

This research offers a nuanced exploration of mobile banking adoption and transaction patterns across different categories of Indian banks, grounded in data for December 2024. Employing descriptive and comparative analysis, the study uncovers significant disparities in transaction volumes, values, and...

Electricity theft poses significant challenges worldwide, resulting in substantial financial losses, operational difficulties, and hazardous working environments. The management of electricity theft is often inadequate, primarily due to the complexity of power grids and reliance on traditional monitoring...

In this paper, we are analysing the urban abandonment using a broad socio-economic and environmental framework complemented by four case studies pertaining to different situations Teufelsberg (Germany), Detroit (USA), Bhangarh Fort (India), and Lavasa (India). The abandonment in Western context has been...

Neurobehavioral economics recognizes that human choices are driven not only by rational calculations but also by emotional, psychological, and physiological factors. The growing popularity of electric bikes and scooters in the transportation sector has led to the need to explore the role of GET (Giving,...

The study employs netnography as a tool to measure the use of digital media strategies, components of branding communication, and the impact of digital interaction on consumers’ behavior. Netnography was utilized as the primary research approach to analyze customer engagement with athleisure brands in...

Global corporate strategies are changing due to the demand for technology innovation and environmentally friendly business practices. Intelligent, clean, and eco-friendly technology are leading this transformation. Businesses may improve operational efficiency, boost economic development, and lessen...

In such an urban setting, intensification through population density calls for water conservation for sustainable development. Traditional water distribution systems suffer from a variety of inefficiencies and lack effective monitoring and control mechanisms and adaptability to changes in demand patterns....

The research tries to explore how personality traits (Compliant, Aggressive & Detached) and financial risk tolerance capacity play a role among Generation Z investors concerning their herding behaviour. The current studies explain how Generation Z investors are inclined to herding behaviour with...

Purpose: Amalgamation of real and virtual worlds has been an area of interest for many developers as well as researchers. The impact of Augmented Reality (AR) in enhancing customer experience indicates a positive development in retail sector. This paper intends to study the influence of Augmented Reality...

This study investigates the usage of OpenCV, an Open-Source computer vision toolkit, in Python for object detection. In this paper we use a deep learning-based strategies like YOLO (You Only Look Once) and SSD (Single Shot MultiBox Detector) as well as more classical models like Haar cascades. The effectiveness,...

This project presents an intelligent Naive Bayes and K-Nearest Neighbors (KNN) based medical recommendation system to diagnose a disease based on symptoms provided by patients and prescribe personalized medicine. Using effective strategies such as feature encoding and balancing data; the system operates...

GHRM (Green human Resource Management) is a strategic initiative that integrates environmental considerations into human resource practices. This approach embeds environmental sustainability into various human resources (HR) activities, including eco-friendly recruitment, environmental training programs,...

This research paper explores the transformative role of Artificial Intelligence (AI) and predictive analytics in customer journey mapping (CJM), focusing on how AI tools help organizations understand, anticipate, and respond to consumer behavior across various touchpoints[13]. Through a combination of...

Women-led enterprises can bring about change and foster the economy. However, gender-based challenges like access to finance, policy restrictions, and access to education and technology hinder the full realisation of this power. This research article critically examines how innovation can be a transformational...

The objective of this investigation is to conduct an overarching literature review that examines the effect of “Artificial Intelligence (AI) Anthropomorphism” on consumer behaviour, with particular emphasis on the fields of “business management and accounting”. This paper strives to examine the authors’...

Agriculture plays a critical role in India’s economy and food security, but its increasing reliance on high-carbon inputs has raised concerns about sustainability. This study evaluates the carbon output from major crops across different Indian states, identifying regional variations in carbon sequestration...

This study introduces a Unity package designed to create and manage interaction cues for virtual reality (VR) environments. The package allows developers to define visual, auditory, and haptic cues in a JSON file, enabling dynamic guidance without disrupting immersion. It supports customization of cue...

Kumbh Mela is the largest pilgrim gathering in India, with millions of people attending from different countries. This paper conducted a bibliometric analysis of Kumbh Mela literature for the time span of 2000 to 2024. It analyzed data from 163 publications retrieved from the Scopus and Web of Science...

Integrating new post-digital era challenges including algorithmic alienation, repetitive strain thinking, spiritual disempowerment, and psychological resilience, this paper investigates how workplace spirituality influences employee engagement and sustainability outcomes in Indian higher education institutions...

This research looks at how Eco-Spiritual Alignment (ESA) and Cultural Intelligence (CQ) affect Purpose-Driven Engagement (PDE), Ethical Self-Efficacy (ESE), Spiritual-Innovation Nexus (SIN), and Sustainable Impact Orientation (SIO) in Indian Higher Education Institutions (HEIs). It also looks at PDE...

The document delineates the primary domains and recent advancements in exploring the economic insights of green space in urban areas within environmental economics while suggesting potential avenues for future research. The paper aims to achieve three specific objectives: 1) To explore how urban green...

This module discovers possible subdomains associated with a particular primary domain by DNS resolution and brute-force techniques. This technique makes sure that the target’s footprint is comprehensively evaluated. The framework adds an active subdomain validation step following the discovery stage....

Effective supply chain management relies on strong cooperation between manufacturers and retailers. Both can enhance their profits by boosting market demand through offering discounts and increasing marketing expenditure. This research aims to develop inventory models considering annual demand dependent...

In the last few years, intrinsic motivation has received relatively more attention in individual and organisational psychology/behaviour. The forces that influence motivation occur within the individual as well as externally to the individual. This research work was carried out to make one value addition...