Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)

<Previous Article In Volume
Next Article In Volume>

Investors Sentiment and Understanding of Mutual Funds Investment in India: A Study

Authors
Sapna Jain1, *, Saurabh Mukherjee2
1PhD Scholar, Banasthali Vidyapith, Rajasthan, India
2Professor, Computer Science Department, Banasthali Vidyapith, Rajasthan, India
*Corresponding author. Email: rite2sapna@gmail.com
Corresponding Author
Sapna Jain
Available Online 4 November 2025.
DOI
10.2991/978-94-6463-872-1_22How to use a DOI?
Keywords
Mutual Funds; Social Networking sites; customer sentiment; fund manager; risks and rewards; Experience
Abstract

Mutual fund industry is an emerging sector in India. People are open towards investment in mutual funds due its diversification and multiple schemes. This paper examines individuals’ experiences and perceptions regarding investments in mutual funds in India through primary data. Investors have demonstrated a strong preference for investments in mutual funds. The poll indicated that mutual fund investors have a thorough comprehension of current market trends and news via various social networking platforms. The market sentiment plays a pivotal role in framing the investment decision. They take timely decisions and experience good returns on their investments with proper disclosure of risks involved in multiple schemes. However, there still uprises a need of fund manager or Portfolio Management Services (PMS) to effectively manage the funds for individual investors. At the same time only a small section of people is open to mutual funds investment due to lack of proper awareness and still prefer traditional methods of investment.

The survey infers that investors are increasingly investing in mutual funds and are getting good and consistent returns. They are aware of the market dynamics and trends.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)
Series
Advances in Economics, Business and Management Research
Publication Date
4 November 2025
ISBN
978-94-6463-872-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-872-1_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sapna Jain
AU  - Saurabh Mukherjee
PY  - 2025
DA  - 2025/11/04
TI  - Investors Sentiment and Understanding of Mutual Funds Investment in India: A Study
BT  - Proceedings of the 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM-2025)
PB  - Atlantis Press
SP  - 316
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-872-1_22
DO  - 10.2991/978-94-6463-872-1_22
ID  - Jain2025
ER  -