Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)

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Preferences of Indonesian Gen-Z and Millennials (Zillennials) towards Sharia Hotels: A Quantitative Study

Authors
Lulu Oktaviana1, *, Nurwahidin Nurwahidin1
1Universitas Indonesia Salemba, Jakarta, 10430, Indonesia
*Corresponding author. Email: oktav.lulu@gmail.com
Corresponding Author
Lulu Oktaviana
Available Online 31 January 2025.
DOI
10.2991/978-94-6463-646-8_11How to use a DOI?
Keywords
Preferences; Zillennials; Sharia Hotels
Abstract

This research aims to analyze the preferences of the millennial and Z Muslim generations towards Sharia hotels. The sample used in this research was the millennial and Z generation Muslim community born in 1981–2010 in Indonesia. Data was collected using questionnaires. The analytical method used in this research is quantitative data analysis with a Likert scale measurement model. Key findings revealed a strong preference for accommodations that offer adequate worship facilities, easy accessibility, and Muslim-friendly amenities. The millennial and Z Muslim generations tends to choose hotels with Muslim-friendly facilities and services in the form of accommodation, dining, and tourist attractions. The results of this research are expected to provide valuable guidance for government agencies, private institutions, and businesses involved in the Indonesian hotel industry to develop and enhance Sharia hotels to meet the increasing demand for Islamic-friendly accommodations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
31 January 2025
ISBN
978-94-6463-646-8
ISSN
2667-128X
DOI
10.2991/978-94-6463-646-8_11How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lulu Oktaviana
AU  - Nurwahidin Nurwahidin
PY  - 2025
DA  - 2025/01/31
TI  - Preferences of Indonesian Gen-Z and Millennials (Zillennials) towards Sharia Hotels: A Quantitative Study
BT  - Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
PB  - Atlantis Press
SP  - 157
EP  - 170
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-646-8_11
DO  - 10.2991/978-94-6463-646-8_11
ID  - Oktaviana2025
ER  -