Global Halal Industry Strategy: A Literature Review Analysis

Nova Rini; Shobichatul Aminah; Abdul Rohman; Zaenudin Zaenudin

doi:10.2991/978-94-6463-646-8_13

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Global Halal Industry Strategy: A Literature Review Analysis

Authors

Nova Rini¹^{, *}, Shobichatul Aminah², Abdul Rohman¹, Zaenudin Zaenudin¹

¹Universitas Teknologi Muhammadiyah Jakarta, Jakarta, Indonesia

²European Studies, School of Strategic and Global Studies, University of Indonesia, Jakarta, Indonesia

^*Corresponding author. Email: nova.rini@utmj.ac.id

Corresponding Author

Nova Rini

Available Online 31 January 2025.

DOI: 10.2991/978-94-6463-646-8_13 How to use a DOI?
Keywords: Halal industry; Strategy; Literature Review; Qualitative
Abstract: This research aims to map global halal industry strategies based on previous research publications and identify halal industry strategy models that can be implemented globally. The research method used is qualitative research with a literature review approach. The data analysis method uses VOSviewer software for literature review analysis with data from previous global research. The results of data processing show that global halal industry strategy research based on keywords has 5 clusters. The keyword that has the most and has a close relationship with other keywords is the marketing strategy in the halal industry. So, the halal strategy model that can be implemented globally is a specific marketing strategy regarding consumer intention towards halal goods and services. The results of this research imply that there are still many opportunities to research global halal industry strategies. This is based on research results that the countries that have conducted the most research on halal industrial strategy are Indonesia and Malaysia, while other Muslim countries have conducted very little research on the theme of halal industrial strategy. Future research can develop marketing strategy research in the halal industry in other Muslim and non-Muslim countries.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
Series: Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date: 31 January 2025
ISBN: 978-94-6463-646-8
ISSN: 2667-128X
DOI: 10.2991/978-94-6463-646-8_13 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Nova Rini
AU  - Shobichatul Aminah
AU  - Abdul Rohman
AU  - Zaenudin Zaenudin
PY  - 2025
DA  - 2025/01/31
TI  - Global Halal Industry Strategy: A Literature Review Analysis
BT  - Proceedings of the International Conference on Strategic and Global Studies (ICSGS 2024)
PB  - Atlantis Press
SP  - 187
EP  - 201
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-646-8_13
DO  - 10.2991/978-94-6463-646-8_13
ID  - Rini2025
ER  -

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