Strategies to Increase the Intention to Comply with Halal Certification among SMEs in Indonesia: A Theory of Planned Behavior Perspective

DOI

10.2991/978-94-6463-918-6_9How to use a DOI?

Keywords

Halal certification; TPB; SMEs; halal literacy; social influence; perceived cost; strategic interventions

Abstract

Halal certification has become a mandatory requirement in Indonesia following the enactment of Law No. 33 of 2014 and Government Regulation No. 39 of 2021, with an ambitious target of 10 million certified products initially set for October 2024. However, progress data as of August 2025 indicate that the target has not yet been achieved, largely due to persistent challenges among micro, small, and medium enterprises (SMEs), which account for 60% of national GDP and 97% of employment. This study aims to analyze the behavioral determinants of SMEs’ intention to comply with halal certification, focusing on halal literacy, social influence, and perceived cost, and to formulate strategic interventions that enhance compliance readiness. A quantitative approach was employed, based on the Theory of Planned Behavior (TPB), using an online survey distributed to 268 SMEs across Indonesia. Data were analyzed with SmartPLS 4, while strategic recommendations were developed through SWOT, TOWS, and logic model analyses. The findings show that halal literacy and social influence significantly enhance intention to comply, while perceived cost, although a barrier, still demonstrates a positive effect when SMEs recognize long-term benefits. The study concludes that targeted interventions to strengthen literacy, reduce perceived costs, and leverage social influence are essential to increase SMEs’ compliance intention, thereby supporting the development of Indonesia’s halal ecosystem and improving global halal market competitiveness.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Annisya Nurul Latif
AU  - Nurdin Sobari
AU  - Nur Fatwa
PY  - 2025
DA  - 2025/12/16
TI  - Strategies to Increase the Intention to Comply with Halal Certification among SMEs in Indonesia: A Theory of Planned Behavior Perspective
BT  - Proceedings of the 9th International Conference on Strategic and Global Studies 2025 ((ICSGS 2025)
PB  - Atlantis Press
SP  - 126
EP  - 144
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-918-6_9
DO  - 10.2991/978-94-6463-918-6_9
ID  - Latif2025
ER  -