The Impact of the Announcement of Japan’s Nuclear-contaminated Water Discharge Policy on Consumption

DOI

10.2991/978-94-6463-734-2_15How to use a DOI?

Keywords

ESG; Product reputation; Nuclear-contaminated water discharge policy; Consumption

Abstract

On January 13, 2023, the Japanese government announced nuclear-contaminated water discharge policy, which aroused consumers’ concerns about the safety of seafood products. From an ESG perspective, this article explores the impact of the announcement of this policy on consumption. This article uses multiple regression and takes policy shock as the core explanatory variable to explore the influencing factors of sales changes. Although the announcement of the policy did not affect seafood products quality, We found that the Japanese government’s actions violated ESG standards, damaging the reputation of seafood products and resulting in a decline in consumers’ willingness to purchase them.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zihan Niu
PY  - 2025
DA  - 2025/05/27
TI  - The Impact of the Announcement of Japan’s Nuclear-contaminated Water Discharge Policy on Consumption
BT  - Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
PB  - Atlantis Press
SP  - 122
EP  - 132
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-734-2_15
DO  - 10.2991/978-94-6463-734-2_15
ID  - Niu2025
ER  -