Research on the Impact of Corporate Digital Responsibility on Consumer Forgiveness from the Perspective of Perceived Value

DOI

10.2991/978-94-6463-734-2_54How to use a DOI?

Keywords

Corporate digital responsibility; perceived value; consumer forgiveness

Abstract

Digital technology has become a powerful tool for enterprise digital operation, and how corporate digital responsibility influences consumer behavioral willingness plays a key role in enterprise development. Based on attribution theory and perceived value theory, the research perspective of corporate digital responsibility is transformed to study how corporate digital responsibility affects consumer perception (perceived value) and behavior (consumer forgiveness) from the perspective of consumers, and the findings show that consumer-perceived corporate digital responsibility positively affects consumer forgiveness, in which perceived value plays a mediating role. The findings enrich the research related to corporate digital responsibility and consumer behavior, and provide valuable references for companies to develop digital responsibility guidelines and norms.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xueli Liu
PY  - 2025
DA  - 2025/05/27
TI  - Research on the Impact of Corporate Digital Responsibility on Consumer Forgiveness from the Perspective of Perceived Value
BT  - Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
PB  - Atlantis Press
SP  - 470
EP  - 476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-734-2_54
DO  - 10.2991/978-94-6463-734-2_54
ID  - Liu2025
ER  -