Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)

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AHP-Based Research on the User Experience of Clothing Sales Live Broadcasts

Authors
Qi Shen1, 2, *, Lingjing Bian3, Kang Yu1, Jing Chen4, Ya Ma1
1Jiangsu Maritime Institute, Nanjing, 211199, China
2China University of Mining and Technology, Xuzhou, 221116, China
3Jiangsu Society of Technical and Vocational Education, Nanjing, 210024, China
4Universiti Sains Malaysia, Penang, 11800, Malaysia
*Corresponding author. Email: shenqi@jmi.edu.cn
Corresponding Author
Qi Shen
Available Online 27 May 2025.
DOI
10.2991/978-94-6463-734-2_87How to use a DOI?
Keywords
Clothing Sales Live Broadcasts; Analytic Hierarchy Process; User Experience; Live Broadcasts
Abstract

This study aims to explore user preferences for clothing sales live broadcasts and identify the key factors influencing the user experience. Utilizing the Analytic Hierarchy Process (AHP) method, the research focuses on evaluating the user experience of clothing sales live broadcasts. By assessing and scoring various aspects of the user experience, the study derives the weight of each layer in the hierarchical structure of the evaluation metrics. This provides a foundation for subsequent optimization and improvement of the live streaming experience in the clothing sales category. In the first level weighting, live broadcast scenes > Platform factors > live broadcast > host image, and in the secondary weights, the relatively higher qualities are background music, room layout, text and symbols, platform dependence, platform praise, and platform guarantee, which shows that the above qualities are the main qualities affecting live broadcasts of apparel sales, and they need to be given higher importance.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
27 May 2025
ISBN
978-94-6463-734-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-734-2_87How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qi Shen
AU  - Lingjing Bian
AU  - Kang Yu
AU  - Jing Chen
AU  - Ya Ma
PY  - 2025
DA  - 2025/05/27
TI  - AHP-Based Research on the User Experience of Clothing Sales Live Broadcasts
BT  - Proceedings of the 2025 10th International Conference on Social Sciences and Economic Development (ICSSED 2025)
PB  - Atlantis Press
SP  - 794
EP  - 801
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-734-2_87
DO  - 10.2991/978-94-6463-734-2_87
ID  - Shen2025
ER  -