Research on Brand Building of the Aerospace Technology Application Industry
Authors
Junhong Hui1, Hairu Li1, Yuan Jiang1, *
1Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd., Beijing, 100176, China
*Corresponding author.
Email: jiangy2@calt11.cn
Corresponding Author
Yuan Jiang
Available Online 30 July 2026.
- DOI
- 10.2991/978-94-6239-701-9_48How to use a DOI?
- Keywords
- Enterprise Brand; Aerospace Petrochemical; Cultural Brand; Brand Building
- Abstract
Brand constitutes the core capital for enterprises in market competition. Taking Beijing Aerospace Petrochemical as the research subject, this paper elaborates on the importance of brand building, extracts corporate brand characteristics, constructs a “four-in-one” system covering awareness, projects, technology and culture, proposes breakthrough directions including digital transformation, and summarizes three pillars of brand development, providing systematic solutions and references for the enterprise and the industry.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Junhong Hui AU - Hairu Li AU - Yuan Jiang PY - 2026 DA - 2026/07/30 TI - Research on Brand Building of the Aerospace Technology Application Industry BT - Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026) PB - Atlantis Press SP - 481 EP - 487 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6239-701-9_48 DO - 10.2991/978-94-6239-701-9_48 ID - Hui2026 ER -