The Instant Consumption Paradigm: Enterprise Supply Chain Governance and Decision-Making Refinement in On-Demand Retail—A Cross-Industry Evidence-Based Inquiry

DOI

10.2991/978-94-6239-701-9_58How to use a DOI?

Keywords

On-demand retail; Supply chain governance; Decision refinement; Digital orchestration; Dark fulfillment hub

Abstract

Considering the retail needs of people around the world ascending to unprecedented levels due to instant consumption, on-demand retail, characterized by a combination of brick-and-mortar locations within local areas and deliveries networks in real time, has become a new power changing the position and role of retail. The master logic of on-demand ecosystem (digital empowerment + supply chain orchestration) is the focus of the current research, as well as the focal points of bottlenecks in supply chain governance that an enterprise faces in the on-demand retail environment. This paper applies a mixed-methodology, which includes literature synthesis, conducting multi-sector examples(grocery, 3C electronics, household appliances, and fast-moving consumer goods), and cross-contextual comparisons to investigate supply chain decision optimization in four dimensions namely demand anticipation, inventory configuration, fulfillment efficacy, and multi-stakeholder alignment. The results of empirical studies indicate that: (1) Granular demand sensing and scenario-sensitive prediction (with the help of Location-Based Service (LBS)) significantly improves the accuracy of the forecast; (2) A hybrid inventory architecture (with dark fulfillment hubs and physical experiential stores) and omnichannel inventory pooling work effectively to resolve the trade-off between operational cost-efficiency and delivery promptness; (3) Cross-entity data-sharing and benefit-coordination mechanisms between platforms, retailers, and brands significantly contribute to improving the overall supply chain resiliency.[5].

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinzheng Yu
PY  - 2026
DA  - 2026/07/30
TI  - The Instant Consumption Paradigm: Enterprise Supply Chain Governance and Decision-Making Refinement in On-Demand Retail—A Cross-Industry Evidence-Based Inquiry
BT  - Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)
PB  - Atlantis Press
SP  - 566
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-701-9_58
DO  - 10.2991/978-94-6239-701-9_58
ID  - Yu2026
ER  -