Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)

2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)

📍Beijing, China🗓️ 20-22 March 2026
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Research on the Empowerment of Regional Economy by Live-streaming E-commerce of Agricultural Products in Meizhou

Authors
Daixu Zhong1, *
1Beijing Haidian Foreign Language Experimental School, Beijing, 100093, China
*Corresponding author. Email: Daixu07@163.com
Corresponding Author
Daixu Zhong
Available Online 30 July 2026.
DOI
10.2991/978-94-6239-701-9_3How to use a DOI?
Keywords
Live-streaming e-commerce; digital economy; agricultural products; Meizhou
Abstract

Against the backdrop of the rapid penetration of the digital economy into traditional industries, agricultural live-streaming e-commerce, gradually becoming a product of the integration of digital technology and agriculture, is becoming a key driver for revitalizing rural areas. This project takes Meizhou as a research target, by reviewing the current development status and challenges of its agricultural live-streaming e-commerce, it systematically examines the specific impact of live-streaming e-commerce on the digital economy. The research finds that agricultural live-streaming e-commerce in Meizhou not only promotes the digital transformation of agriculture and the coordinated development of related industries, but also injects new impetus into the regional digital economy. In response to the disadvantages such as talent shortage, insufficient standardization, weak brand, and high logistics costs faced in the development process, this paper raises targeted optimization suggestions, aiming to provide practical references for Meizhou and similar regions in exploring the path of integrated development of the digital economy and agriculture.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2026
ISBN
978-94-6239-701-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-701-9_3How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Daixu Zhong
PY  - 2026
DA  - 2026/07/30
TI  - Research on the Empowerment of Regional Economy by Live-streaming E-commerce of Agricultural Products in Meizhou
BT  - Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)
PB  - Atlantis Press
SP  - 19
EP  - 27
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-701-9_3
DO  - 10.2991/978-94-6239-701-9_3
ID  - Zhong2026
ER  -