Current Situation and Development Suggestions of Exercise-Incentivized Life Insurance

DOI

10.2991/978-94-6239-701-9_103How to use a DOI?

Keywords

Exercise-incentive Commercial Life Insurance; Practical Analysis; Health Management; Collaborative Optimization; Healthy China

Abstract

The sports and health incentive commercial life insurance, with the “insurance + health management” model, has become a key path to implement the “Healthy China 2030” Planning Outline and an important tool for insurance companies to shift from “post-event compensation” to “pre-event prevention”. This article selects three typical products from Ping An Life Insurance, Sunshine Life Insurance and Taikang Life Insurance, systematically sorts out their current development status, focuses on the core pain points such as single assessment standards, unstandardized data management, insufficient incentive effectiveness and consumer cognitive bias, and proposes coordinated optimization suggestions from three aspects: product design, operation system and industry supervision, to help the products upgrade to precision, intelligence and scenario, and support the high-quality transformation of life insurance and the implementation of the Healthy China strategy.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zijia Yi
PY  - 2026
DA  - 2026/07/30
TI  - Current Situation and Development Suggestions of Exercise-Incentivized Life Insurance
BT  - Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)
PB  - Atlantis Press
SP  - 1005
EP  - 1014
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-701-9_103
DO  - 10.2991/978-94-6239-701-9_103
ID  - Yi2026
ER  -