Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM 2025)

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AI as a Collaborative Tool in the Creative Industry: Enhancing Personalized Information Retrieval through Machine Learning

Authors
Tikendra Kumar Sahu1, *
1The Assam Royal Global University, Guwahati, India
*Corresponding author. Email: tksahu@rgu.ac.in
Corresponding Author
Tikendra Kumar Sahu
Available Online 29 December 2025.
DOI
10.2991/978-94-6463-950-6_17How to use a DOI?
Keywords
Creative Collaboration; Design Cognition; Human-AI Co-Creation
Abstract

The creative world has witnessed a paradigm shift with the entrance of sustained Artificial Intelligence (AI), machine learning based personalized information retrieval systems in to mainstream. This study sees AI not simply as a tool, but as a contributor to the creative act across various domains including design, visual arts, advertising and digital media. This paper uses qualitative interviews and case-based analysis to explore how AI systems enable ideation, makes processes more efficient, and helps decision-making by fitting to specific user’s preferences as well as context. The study demonstrates AI’s contribution for generating creative ideation, with context-sensitive suggestions and lower cognitive load, and proposes a conceptual framework that strikes personalization, ethics, and human AI synergy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM 2025)
Series
Advances in Intelligent Systems Research
Publication Date
29 December 2025
ISBN
978-94-6463-950-6
ISSN
1951-6851
DOI
10.2991/978-94-6463-950-6_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tikendra Kumar Sahu
PY  - 2025
DA  - 2025/12/29
TI  - AI as a Collaborative Tool in the Creative Industry: Enhancing Personalized Information Retrieval through Machine Learning
BT  - Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM 2025)
PB  - Atlantis Press
SP  - 243
EP  - 262
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-950-6_17
DO  - 10.2991/978-94-6463-950-6_17
ID  - Sahu2025
ER  -