Sharing Origin Information in Online Community: How Social Enterprises Drive Ethical Consumption

DOI

10.2991/978-94-6463-724-3_27How to use a DOI?

Keywords

Origin information; Online community; Ethical consumption

Abstract

The promotion of ethical consumption in the online agricultural product market has garnered significant attention. This study examines how social enterprises can effectively utilize online communities to foster ethical consumption by emphasizing origin information. By analyzing consumer reviews from the online communities of the Japanese agricultural product store, the findings reveal that consumers prioritize not only the taste and health benefits of agricultural products but also the importance of their production origins. This study underscores the pivotal role of strategic communication within online communities and offers practical insights for social enterprises to design marketing strategies that align with ethical consumption values, thereby supporting regional revitalization and advancing sustainable development goals.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fan Fan
PY  - 2025
DA  - 2025/05/26
TI  - Sharing Origin Information in Online Community: How Social Enterprises Drive Ethical Consumption
BT  - Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025)
PB  - Atlantis Press
SP  - 279
EP  - 286
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-724-3_27
DO  - 10.2991/978-94-6463-724-3_27
ID  - Fan2025
ER  -