Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025)

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Exploring The Drivers of Millennial’s Purchase Intention for Digital Pension Financial Products

Authors
Jing Yu1, Chiou-Fong Wei2, *, Xin-Yang Wu3, Kai-Ting Wei4
1Business School, Nanfang College Guangzhou, Guangzhou, Guangdong, 510970, China
2Business Administration, Fu Jen Catholic University, New Taipei City, Taiwan
3Department of Music, Nanfang College Guangzhou, Guangzhou, Guangdong, 510970, China
4Department of Textiles and Clothing, Fu Jen Catholic University, New Taipei City, Taiwan
*Corresponding author. Email: weijoefon@gmail.com
Corresponding Author
Chiou-Fong Wei
Available Online 26 May 2025.
DOI
10.2991/978-94-6463-724-3_34How to use a DOI?
Keywords
Millennials; Digital Pension Financial Products; Perceived value; Perceived Behavioral Control; Perceived Risk; Perceived Trust; Purchase Intention
Abstract

The rapid aging of the world’s population is putting enormous pressure on the pension system. China’s approximately 400 million millennials have digital talents and are more receptive to and proficient in Internet technology. Although they are the main force of today’s productivity, they also hope to prepare sufficient pension funds after retirement. Millennials’ purchase intention of digital retirement financial products is an important issue. However, scholars have not yet conducted research on this topic. This paper aims to investigate the drivers of millennials’ purchase intention for digital pension financial products. After collecting 395 valid online questionnaires, this study validated the proposed conceptual model using Partial Least Squares structural equation modelling. The result shows that perceived risk negatively affects perceived behavioral control, perceived value, and perceived trust, which in turn positively affects purchase intention. In addition, this study proposes relevant theoretical implications and practical applications and provides suggestions for future research directions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
26 May 2025
ISBN
978-94-6463-724-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-724-3_34How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Yu
AU  - Chiou-Fong Wei
AU  - Xin-Yang Wu
AU  - Kai-Ting Wei
PY  - 2025
DA  - 2025/05/26
TI  - Exploring The Drivers of Millennial’s Purchase Intention for Digital Pension Financial Products
BT  - Proceedings of the 2025 5th International Conference on Informatization Economic Development and Management (IEDM 2025)
PB  - Atlantis Press
SP  - 340
EP  - 347
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-724-3_34
DO  - 10.2991/978-94-6463-724-3_34
ID  - Yu2025
ER  -