Proceedings of the International Conference on Multidisciplinary Issues (INCOMI 2025)

<Previous Article In Volume
Next Article In Volume>

How Destination Image and Tourist Experience affect at Revisit Intention Kampung Coklat Educational Tourism, Blitar Regency, East Java, Indonesia

Authors
Nur Nafisah Wulandari1, Wheny Khristianto1, *, Edy Wahyudi1, M. Gareth Djohan Iswara2, Pandu Satriya Hutama2
1Business Administration, Faculty of Social and Political Sciences, University of Jember, Kalimantan St., 37, Jember, East Java, 68121, Indonesia
2Travel Bussiness, Faculty of Social and Political Sciences, University of Jember, Kalimantan St., 37, Jember, East Java, 68121, Indonesia
*Corresponding author. Email: wheny.fisip@unej.ac.id
Corresponding Author
Wheny Khristianto
Available Online 9 March 2026.
DOI
10.2991/978-2-38476-549-2_10How to use a DOI?
Keywords
Destination Image; Tourist Experience; Revisit Intention
Abstract

Competition in the tourism aspect is getting tighter, every destination is required to not only focus on attracting new tourists, but in retaining old tourists to want to visit again through a good destination image and tourist experience. This study aims to analyze the influence of destination image and tourist experience on revisit intention in Educational Tourism in Kampung Coklat, Blitar Regency. This study uses a quantitative approach using a questionnaire that was distributed to 110 respondents who had visited Kampung Coklat at least once. Data analysis used multiple linear regression with SPSS software version 25. The results of the study partially showed that destination image had no effect on revisit intention and tourist experience had a negative and significant effect on revisit intention. Simultaneously, destination image and tourist experience have a positive and significant effect on revisit intention. Therefore, management is recommended to improve the quality of the traveler experience.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Conference on Multidisciplinary Issues (INCOMI 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 March 2026
ISBN
978-2-38476-549-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-549-2_10How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nur Nafisah Wulandari
AU  - Wheny Khristianto
AU  - Edy Wahyudi
AU  - M. Gareth Djohan Iswara
AU  - Pandu Satriya Hutama
PY  - 2026
DA  - 2026/03/09
TI  - How Destination Image and Tourist Experience affect at Revisit Intention Kampung Coklat Educational Tourism, Blitar Regency, East Java, Indonesia
BT  - Proceedings of the International Conference on Multidisciplinary Issues (INCOMI 2025)
PB  - Atlantis Press
SP  - 111
EP  - 121
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-549-2_10
DO  - 10.2991/978-2-38476-549-2_10
ID  - Wulandari2026
ER  -