Integrating Digital Innovation and Local Wisdom for Sustainable Rural Tourism Development: A Literature Review

DOI

10.2991/978-2-38476-549-2_12How to use a DOI?

Keywords

Digital innovation; Sustainable tourism; Local wisdom; Community-based tourism; Rural development; Smart tourism; Digital transformation

Abstract

Rural tourism has emerged as a strategic instrument for achieving sustainable economic growth and community empowerment, in line with the United Nations Sustainable Development Goals (SDGs). However, the rapid digital transformation of tourism—marked by the rise of smart tourism, e-tourism, and digital marketing—presents both opportunities and challenges for rural communities. This paper explores the integration of digital innovation and local wisdom as a foundation for sustainable, community-based rural tourism development. Digital innovation, defined as the combination of digital and physical components to generate new products or services, enables rural destinations to enhance visibility, operational efficiency, and visitor engagement. Meanwhile, local wisdom provides cultural values, ecological ethics, and social cohesion necessary to preserve authenticity and resilience. Through a literature review approach, this study synthesizes prior research to construct a conceptual model linking digital innovation, local wisdom, and sustainable tourism outcomes. The findings suggest that aligning technological advancement with local identity fosters an inclusive and adaptive tourism ecosystem that balances modernization with cultural preservation. The study contributes theoretically by bridging the gap between digital innovation and sustainability studies, and practically by offering policy insights for digital transformation in rural tourism destinations, particularly in developing countries.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Eny Endah Pujiastuti
AU  - Hastho Joko Nur Utomo
AU  - Retno Hendariningrum
AU  - Wheny Khristianto
PY  - 2026
DA  - 2026/03/09
TI  - Integrating Digital Innovation and Local Wisdom for Sustainable Rural Tourism Development: A Literature Review
BT  - Proceedings of the International Conference on Multidisciplinary Issues (INCOMI 2025)
PB  - Atlantis Press
SP  - 136
EP  - 161
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-549-2_12
DO  - 10.2991/978-2-38476-549-2_12
ID  - Pujiastuti2026
ER  -