All of the articles in this proceedings volume have been presented at the IRC 2025 on 1st, February, 2025 in New Delhi. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is a truthful description of the...

The paper explains the impact of extreme heat (50℃) in May and June 2024 on the corrugated box (CBB) industry in Delhi NCR, particularly its effects on the paper-based packaging supply chain. Corrugated boxes are essential secondary packaging materials used across industries, including FMCG, e-commerce,...

The functions of management are well known. Yet, insufficient effort is directed to sufficiently brainstorm how best these functions may be integrated to facilitate resilience to secure sustainability within an organization. This study adopts an interpretive, analytical approach to synthesize the key...

Navigating through a shopping aisle is like finding the way through a vast forest, each path looks equally inviting. Nowadays, consumers have such a wide variety of choices available at the store that picking one brand from the haystack can be a battle against time. As a result, brands are becoming more...

Effectuation, a flexible decision-making approach in entrepreneurship, emphasizes on the adaptability, optimization of available resources and collaboration, making it particularly relevant for sustainability-oriented ventures. In contrast to traditional causal logic, effectuation offers dynamic strategies...

Whether asset pricing model able to evaluate greenhouse gas emission’s return? The authors extend the traditional Fama-French three -factor model by adding momentum to form the Carhart four-factor model-consisting of market, size, value, and momentum factors. Factor mimicking six portfolio is build by...

This study aims to examine the effectiveness of digital marketing efforts in increasing customer awareness of sustainable practices, with a particular focus on social media platforms such as Instagram and Facebook. By analyzing how sustainable messaging is communicated through these platforms, the study...

VUCA acronym which stands for Volatility, Uncertainty, Complexity and Ambiguity describing the challenges and framework conditions that managers and companies have to overcome in the modern world. Organizational culture is regularly altered by the ways that globalization and technical developments have...

This research explores the consequence of Global Economic Policy Uncertainty (GEPU) on the crude oil prices (COP) volatility subsequent to the Russia-Ukraine conflict, employing an econometric methodology that incorporates OLS regression, cointegration analysis, and VAR models. Analysis of monthly data...

The increasing complexity of financial decisions and their broader economic implications has intensified scholarly interest in mindfulness-based approaches to enhance financial well-being. Despite this, prior reviews offer only a fragmented and outdated understanding of the field. This study addresses...

This study explores the role of human resource (HR) sustainability practices in promoting organisational resilience with a specific focus on volatile, uncertain, complex, and ambiguous environments. This study examines how HR adaptations influence the development of long-term organisational stability...

One of the biggest IT advancements in the last decade is the development of cloud computing, which has greatly enhanced business practices. Like other business functions, accounting has also embraced cloud computing solutions to give all stakeholders access to specific and pertinent information and a...

As environmental sustainability and digitalization revolutionize the consumer expectations worldwide, businesses are being pushed harder than ever to integrate marketing strategies with sustainable and technology-driven approaches. In this study, the impact of advanced Sustainable Digital Marketing (SDM)...

Today, generational diversity has a major influence in the workplace. People from different age group are working under the same organization. It has many opportunities as well as threats. This paper intends to study the influence of generational diversity in the workplace. A model has been created to...

In the modern business era people are paying more attention towards the importance of sustainable practices. Most of the business organizations are ready to adopt and inspire the advantages of sustainable business practices. Modern organizational structure taught the significance of training employees...

The Fear of Missing Out (FOMO) has evolved from an individual psychological phenomenon to a significant factor shaping consumer behavior and influencing market trends. For Generation Z, a group heavily shaped by digital interactions and social media, FOMO plays a key role in guiding their choices and...

The consumption habits of Generation Z are increasingly guided by a pressing need to seek out rare and memorable experiences. Within the tourism and hospitality sectors, the Fear of Missing Out (FOMO) has emerged as a dominant influence, shaping where and how this generation travels, what they value,...

Tax is the most significant source of revenue in funding public goods and services, enabling governments to invest in infrastructure, education, and healthcare, thereby fostering economic growth and societal development. BRICS Nations cover approximately 29.5% of the Earth’s land area and generate about...