Proceedings of the 8th International Research Conference on Economic and Business (IRCEB 2024)

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Virality Campaign and Brand Community Strategy to Force Business Growth

Authors
Reza Anjelina1, Ita Prihatining Wilujeng1, *
1Universitas Negeri Malang, Malang, East Java, Indonesia
*Corresponding author. Email: ita.prihatining.fe@um.ac.id
Corresponding Author
Ita Prihatining Wilujeng
Available Online 21 May 2025.
DOI
10.2991/978-94-6463-722-9_8How to use a DOI?
Keywords
Strategy Virality Campaign; Content Marketing; Brand Community
Abstract

Nowadays, the use of social media is increasing rapidly. It gives alternative ways to disseminate information. Marketers are required to be aware of all accelerating trends that are consumed by the wider community. Contents marketing in social media platforms is used as a virality campaign and brand community strategy. Creating the right campaign is one of the effective communication patterns. Otherwise, a brand community created by a company can create positive and profitable for the company and customers in the community. Dominantly, the benefits are obtained by customers in the community, such as awareness of the product, services, or company. The companies can use the brand community strategy to increase their brand identity. Moreover, this article focuses on the objectives and strategy of social media content campaigns and brand communities that encourage business growth. This research provides in-depth information regarding strategy and supporting factors, which are implemented effectively to support business growth.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Research Conference on Economic and Business (IRCEB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
21 May 2025
ISBN
978-94-6463-722-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-722-9_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Reza Anjelina
AU  - Ita Prihatining Wilujeng
PY  - 2025
DA  - 2025/05/21
TI  - Virality Campaign and Brand Community Strategy to Force Business Growth
BT  - Proceedings of the  8th International Research Conference on Economic and Business (IRCEB 2024)
PB  - Atlantis Press
SP  - 81
EP  - 89
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-722-9_8
DO  - 10.2991/978-94-6463-722-9_8
ID  - Anjelina2025
ER  -