Proceedings of the 8th International Research Conference on Economic and Business (IRCEB 2024)

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Halal Certification as a Catalyst: The Role of Brand Love and Fear in Shaping Consumer Fidelity

Authors
Vidya Putri Ramadhanti1, Della Ayu Zonna Lia1, *, Muhammad Fahri Reza Pratama1
1Universitas Negeri Malang, Malang, East Java, Indonesia
*Corresponding author. Email: della.lia.fe@um.ac.id
Corresponding Author
Della Ayu Zonna Lia
Available Online 21 May 2025.
DOI
10.2991/978-94-6463-722-9_9How to use a DOI?
Keywords
Perception Halal Certification; Brand Love; Brand Fidelity
Abstract

Cosmetic products have become a primary necessity for both women and men. The development of cosmetic products continues to increase, one of which is cosmetic products with Perception Halal Certification. This research was conducted with the aim of determining the influence of Brand Love and Brand Sacredness mediated by Perception Halal certification on Brand Fidelity. The study was conducted in March 2024 using a survey method via Google Forms, employing non- probability sampling with a total of 140 respondents located in East Java. The analysis was performed using Smart PLS software as the measurement tool. The results of this research found that Brand Love has a significant positive effect on Brand Fidelity, Brand Sacredness has a positive but not significant effect on Brand Fidelity, Perception Halal Certification has a significant positive effect on Brand Fidelity, Brand Love has a significant positive effect on Perception Halal Certification, Brand Sacredness has no effect on Perception Halal Certification, Brand Love has a significant positive effect on Brand Fidelity through Perception Halal Certification, Brand Sacredness has no effect on Brand Fidelity through Perception Halal Certification..

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th International Research Conference on Economic and Business (IRCEB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
21 May 2025
ISBN
978-94-6463-722-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-722-9_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vidya Putri Ramadhanti
AU  - Della Ayu Zonna Lia
AU  - Muhammad Fahri Reza Pratama
PY  - 2025
DA  - 2025/05/21
TI  - Halal Certification as a Catalyst: The Role of Brand Love and Fear in Shaping Consumer Fidelity
BT  - Proceedings of the  8th International Research Conference on Economic and Business (IRCEB 2024)
PB  - Atlantis Press
SP  - 90
EP  - 104
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-722-9_9
DO  - 10.2991/978-94-6463-722-9_9
ID  - Ramadhanti2025
ER  -