AI-Generated Content and Consumer Psychology: Transforming Tourism Marketing in the Age of Generative AI

DOI

10.2991/978-94-6239-676-0_5How to use a DOI?

Keywords

Generative AI; Tourism Marketing; Consumer Psychology; Destination Branding; Inclusive Marketing

Abstract

Artificial Intelligence (AI) is rapidly reshaping tourism marketing by generating personalized content that influences consumer decision-making at every stage of the travel journey. With the rise of generative AI tools such as chatbots, virtual travel assistants, and algorithm-driven recommendations, travellers are increasingly relying on digital interactions rather than traditional sources of information. This research examines how AI-generated content shapes consumer choices through psychological mechanisms such as trust, cognitive load reduction, decision paralysis, impulse bookings, and social proof. Drawing on secondary data from academic studies, industry reports, and case analyses of platforms such as Expedia, Google Travel, and TripAdvisor, the study highlights how AI enhances personalization, emotional engagement, and efficiency in tourism marketing while also raising concerns of bias, misinformation, and ethical risks. The findings suggest that AI-enabled marketing can empower tourism businesses to create inclusive and culturally sensitive promotional strategies that resonate with diverse consumer segments, particularly youth travellers who are digital natives. However, achieving consumer trust requires greater transparency, responsible data use, and balanced human–AI interactions. As India moves toward its centenary in 2047, AI-driven inclusive marketing offers significant opportunities for positioning destinations globally, promoting lesser-known regions, and fostering sustainable tourism. This paper contributes to understanding the dual role of AI in enhancing consumer experience while calling for ethical frameworks that ensure authenticity and inclusivity in destination branding.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sakshi Sharma
AU  - Monika Prakash
PY  - 2026
DA  - 2026/05/15
TI  - AI-Generated Content and Consumer Psychology: Transforming Tourism Marketing in the Age of Generative AI
BT  - Proceedings of the 13th International Youth Conference in the series of “Youth for India @2047, AI Disruption and Opportunities: Preparing Youth for Global Challenges (IYC 2026)
PB  - Atlantis Press
SP  - 64
EP  - 72
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6239-676-0_5
DO  - 10.2991/978-94-6239-676-0_5
ID  - Sharma2026
ER  -