Personalized Advertisement System Based On Computational Intelligence

DOI

10.2991/jcis.2008.5How to use a DOI?

Keywords

Personalized Advertisement, Computational Intelligence, Recommendation system

Abstract

A software company develops an online socialization platform where users inter-act with others at virtual environments. The company’s income is from the adver-tisements displayed at these virtual envi-ronments. They are willing to develop a personalized advertisement system in or-der to increase their revenues. In this pa-per, a two phased methodology frame-work is presented. The first phase is based on computational intelligence and matches the viewers’ profiles to the re-quirements specified by the advertisers. The second phase identifies the appropri-ate advertisement that will be displayed to the user when in the range of an adver-tisement location based on an index.

Copyright

© 2008, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kemal Kilic
PY  - 2008/12
DA  - 2008/12
TI  - Personalized Advertisement System Based On Computational Intelligence
BT  - Proceedings of the 11th Joint Conference on Information Sciences (JCIS 2008)
PB  - Atlantis Press
SP  - 29
EP  - 34
SN  - 1951-6851
UR  - https://doi.org/10.2991/jcis.2008.5
DO  - 10.2991/jcis.2008.5
ID  - Kilic2008/12
ER  -