Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)

Empowerment of Sumanding Village Community Through the Implementation of Green Economy as an Effort to Improve Community Welfare and Environmental Conservation

Authors
A. Khoirul Anam1, *, Miftah Arifin1, Anna Widiastuti1, Dewi Hastuti2, Annun Azizah Nur Shafira1, L. Lailaturrohmah1, Dinda Fitria4, Muchammad Dwi Rivaldo3
1Management Department, Faculty of Economics and Business, Universitas Islam Nadlatul Ulama, Jepara, Indonesia
2Agribusiness Department, Faculty of Agriculture, Universitas Wahid Hasyim, Semarang, Indonesia
3Accounting Department, Faculty of Economics and Business, Universitas Islam Nadlatul Ulama, Jepara, Indonesia
4Information Technology Department, Faculty of Sains and Technology, Universitas Islam Nadlatul Ulama, Jepara, Indonesia
*Corresponding author. Email: anam@unisnu.ac.id
Corresponding Author
A. Khoirul Anam
Available Online 17 November 2025.
DOI
10.2991/978-2-38476-483-9_8How to use a DOI?
Keywords
Green Economy; Agriculture; Fostered Village
Abstract

This community service program aims to enhance welfare and environmental sustainability through the Green Economy. This initiative involves two primary partners: the Taruna Tani Mapan (Tampan) Farmer Group in Sumanding Village, which operates in horticulture, plantation product production, and livestock, and LMDH Wana Bhakti of Sumanding Village, which manages agricultural, plantation, and livestock sectors. The program is carried out through several stages: socialization, appropriate technology training (TTG), technical guidance, program assistance, monitoring and evaluation, recommendations and follow-up, as well as program development and sustainability. The results of this program indicate significant benefits. In terms of production, the initiative has successfully empowered partners by diversifying their products, particularly in coffee production. This has led to a 10% increase in coffee yield and a 20% rise in sales, supported by improvements in branding, packaging, and multi-channel marketing strategies. From a social perspective, the farmer group has achieved legal entity status, enhancing its institutional legitimacy. Additionally, the second partner has strengthened its production capabilities through waste utilization from agriculture, plantations, and livestock, transforming them into solid and liquid fertilizers. Moreover, there has been a notable improvement in knowledge among partners in areas such as branding, packaging, digital marketing, financial management, and business planning. These outcomes demonstrate the program’s positive impact on both economic and social aspects, contributing to the sustainability of the Green Economy initiative in the region.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 November 2025
ISBN
978-2-38476-483-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-483-9_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - A. Khoirul Anam
AU  - Miftah Arifin
AU  - Anna Widiastuti
AU  - Dewi Hastuti
AU  - Annun Azizah Nur Shafira
AU  - L. Lailaturrohmah
AU  - Dinda Fitria
AU  - Muchammad Dwi Rivaldo
PY  - 2025
DA  - 2025/11/17
TI  - Empowerment of Sumanding Village Community Through the Implementation of Green Economy as an Effort to Improve Community Welfare and Environmental Conservation
BT  - Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
PB  - Atlantis Press
SP  - 53
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-483-9_8
DO  - 10.2991/978-2-38476-483-9_8
ID  - Anam2025
ER  -