Factors Influencing Millennial Generation Interest in Metaverse-Based Investment in Jepara Regency

DOI

10.2991/978-2-38476-483-9_45How to use a DOI?

Keywords

Metaverse; investment; millennials; digital; technology

Abstract

Rapid advancements in information technology have significantly changed in various aspects of life, including in the fields of economics and investment. Metaverse, a concept of a virtual world that allows for social, economic, and cultural interactions in a digital environment, has emerged as one of the most prominent innovations in recent years. The millennial generation, often referred to as digital natives, has shown a strong interest in adopting this new technology. However, many millennials still do not know how to invest through technological advancements in the metaverse. The purpose of this study is to analyze the variables that influence the interest of the millennial generation in metaverse investment. This study uses a quantitative method with respondents who are millennials in Jepara Regency aged 19–21 years. The sampling technique uses purposive sampling. Data were collected through a questionnaire with a google form distributed to 92 millennial respondents spread across Jepara Regency. Respondent data were analyzed with the help of analysis software. The results showed that 72% of the millennial generation in Jepara Regency were interested in utilizing technological advances properly, one of which is by investing through the metaverse. The findings indicate a clear interest and effort among millennials in Jepara Regency to invest in the metaverse. This study may contribute to strategies aimed at increasing millennial participation in metaverse-based investment in the region.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ali Ali
AU  - Sisno Riyoko
AU  - R. Hadapiningradja Kusumodestoni
AU  - Azzah Nor Laila
AU  - Ali Martin
AU  - Azmi Muttaqin
AU  - Ahmad Sobirin
AU  - Toufiq Ismail
PY  - 2025
DA  - 2025/11/17
TI  - Factors Influencing Millennial Generation Interest in Metaverse-Based Investment in Jepara Regency
BT  - Proceedings of the Jepara International Conference on Education and Social Science 2024 (JIC 2024)
PB  - Atlantis Press
SP  - 357
EP  - 361
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-483-9_45
DO  - 10.2991/978-2-38476-483-9_45
ID  - Ali2025
ER  -