Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)

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A study on the Communication Effect of Music Therapy on Its Audience in Social Media: Taking Xiaohongshu and Bilibili as Examples

Authors
Mandi Yang1, *
1School of Music Education and Arts Management, Tianjin Conservatory of Music, Tianjin, 300000, China
*Corresponding author. Email: 9907047@qq.com
Corresponding Author
Mandi Yang
Available Online 15 December 2025.
DOI
10.2991/978-2-38476-509-6_10How to use a DOI?
Keywords
Music Therapy; Social Media; Communication Effect; Emotional Communication
Abstract

Social media is increasingly becoming a platform for emotional expression and psycho-logical adjustment. Music therapy content has been widely disseminated on social platforms with the advantages of low cost and high reach. This paper explores the dissemination mechanism of music therapy content and its impact on user cognition, emotion, and behavior by comparing and analyzing the content forms, user interactions, and comment emotions of representative bloggers on the two mainstream platforms, Xiaohongshu and Bilibili. The study found that Xiaohongshu is more suitable for “short audio + grass-planting dissemination,” emphasizing immediate emotional relief and product conversion. In contrast, Bilibili builds deep resonance and emotional connection through “long video + immersive sound therapy.” Finally, based on the “cognition-emotion-behavior” model, the social healing mechanism of users building “emotional communities” in the comment area is revealed, and on this basis, platform content optimization strategies and psychological intervention suggestions are proposed.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 December 2025
ISBN
978-2-38476-509-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-509-6_10How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mandi Yang
PY  - 2025
DA  - 2025/12/15
TI  - A study on the Communication Effect of Music Therapy on Its Audience in Social Media: Taking Xiaohongshu and Bilibili as Examples
BT  - Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
PB  - Atlantis Press
SP  - 97
EP  - 109
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-509-6_10
DO  - 10.2991/978-2-38476-509-6_10
ID  - Yang2025
ER  -