Psychological Factors Underlying the Addiction to Short Dramas

DOI

10.2991/978-2-38476-509-6_9How to use a DOI?

Keywords

Chinese Short Drama; Uses and Gratifications; Consumption Needs

Abstract

In recent years, the short drama market in China has experienced remarkable growth. Many viewers have become so addicted that they are willing to purchase their favorite short drama series all at once. Building on the renowned “Uses and Gratifications Theory,” this paper conducts an in-depth analysis of the correlation between the prevalence of short dramas and the changes in people’s psychological needs. The paper reveals that the user-oriented narrative styles in short dramas enable audiences to address diverse needs more effectively, including emotional fulfillment, social interaction, and stress alleviation. These aspects also explain the audience’s tendency toward compulsive consumption and their readiness to binge-watch entire series in a short timeframe.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jian Jiao
PY  - 2025
DA  - 2025/12/15
TI  - Psychological Factors Underlying the Addiction to Short Dramas
BT  - Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
PB  - Atlantis Press
SP  - 86
EP  - 96
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-509-6_9
DO  - 10.2991/978-2-38476-509-6_9
ID  - Jiao2025
ER  -