Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)

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Research on the Construction of Digital Identity of Elderly Users on Short Video Platform: Based on the Case Study of TikTok Blogger “Grandma Meiying”

Authors
Yihan Huang1, *
1Zhongnan University of Economics and Law, Wuhan, Hubei Province, China
*Corresponding author. Email: 1367515757@qq.com
Corresponding Author
Yihan Huang
Available Online 15 December 2025.
DOI
10.2991/978-2-38476-509-6_5How to use a DOI?
Keywords
Digital Identity; Short Video Platform; Elderly Users; Case Study
Abstract

This paper analyzes the digital identity construction of elderly users based on 86 videos published by TikTok blogger “Grandma Meiying”. The study found that the keywords of “self-discipline” and “high energy” covered 87% of the videos, accounting for 94% of the popular videos (video with more than 100,000 likes), combined with high-frequency scene symbols such as “family scene” (97%) and “kitchen” (97%), to shape the core identity of “family devotees”. Keywords such as “sacrificial activities” (63.6%) and “taking care of great-grandchildren” (60.6%) in popular videos were significantly higher than those in ordinary videos, and regional cultural identity was strengthened through “dialects” (31.4%) and “sacrificial scenes” (27.3%). Although the latter product placement attempts to break through, the core content still relies on “housework”, “intergenerational”, and “traditional”. While constructing digital identity through a stable symbolic system, elderly users face the challenges of aesthetic fatigue and identity solidification.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 December 2025
ISBN
978-2-38476-509-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-509-6_5How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yihan Huang
PY  - 2025
DA  - 2025/12/15
TI  - Research on the Construction of Digital Identity of Elderly Users on Short Video Platform: Based on the Case Study of TikTok Blogger “Grandma Meiying”
BT  - Proceedings of the 2025 International Conference on Mental Growth and Human Resilience (MGHR 2025)
PB  - Atlantis Press
SP  - 31
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-509-6_5
DO  - 10.2991/978-2-38476-509-6_5
ID  - Huang2025
ER  -