Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

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The Impact of Retailers’ External Options on Agricultural Supply Chains

Authors
Meili Li1, *
1Chongqing Technology and Business University, Chongqing, 400067, China
*Corresponding author. Email: limeili@ctbu.edu.cn
Corresponding Author
Meili Li
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_105How to use a DOI?
Keywords
external options; agricultural supply chain; retailers
Abstract

In agricultural supply chain systems, retailers are often at a relative disadvantage compared to branded suppliers. However, with the diversification of agricultural product brands and consumer demands, retailers have a broader range of alternative suppliers. Retailers can resist brand suppliers by switching agricultural product suppliers. The external options provide retailers with greater leverage in negotiations, affecting their profitability. This study is related to the literature on supplier channel management in agricultural supply chains and the literature on retailers switching suppliers. The study reviews both research areas below. The study investigate the impact of branded suppliers launching electronic direct sales channels and retailers’ external options on agricultural supply chains, based on a Stackelberg game model where retailers possess external options. The study reveals that while branded suppliers’ electronic direct sales channels harm retailers’ profits, they increase the overall profitability of the supply chain. Retailers’ external options enhance their bargaining position within the supply chain.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_105How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Meili Li
PY  - 2025
DA  - 2025/09/17
TI  - The Impact of Retailers’ External Options on Agricultural Supply Chains
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 975
EP  - 981
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_105
DO  - 10.2991/978-94-6463-835-6_105
ID  - Li2025
ER  -