Digital Management with D-CODE Engine: Closed-Loop Mechanism and Empirical Study of Community-Driven Growth—A Case of Pop Mart

DOI

10.2991/978-94-6463-835-6_113How to use a DOI?

Keywords

Digital Management; D-CODE Engine; Community-driven Growth; Closed-loop Mechanism; Blind-Box Economy; Pop Mart

Abstract

Amidst the transformation of digital management**, community operations, IP economy, and blind-box consumption have emerged as core drivers, community operations, IP economy, and blind-box consumption have emerged as the core drivers of e-commerce brand growth. Taking Pop Mart as a case, this study combines annual reports, WeChat community metrics, and user interviews, employing multi-source data triangulation to uncover its digital user growth mechanisms. Findings indicate: (1) the blind-box mechanism—designed around “scarcity + randomness” (e.g., 1/144 hidden-figure probability)—triggers addictive purchasing, achieving a 72% repurchase rate; (2) emotional IP operations (e.g., narrative storytelling around “Molly” plus a tiered membership system) significantly enhance user retention; (3) the synergy of private-domain viral loops (WeChat community + mini-program integration) and a data middle office enables precision operations (community K-factor = 1.8, conversion rate up by 27%). Building on these insights, we propose the D-CODE Growth Model (Data–Community–Operation–Design–Emotion), offering a light-asset, replicable closed-loop growth path for emerging brands and a theoretical and operational framework for industry practice.This study proposes a D-CODE Growth Engine, integrating Data (fuel), Community (transmission), Operation (control), and Design-Emotion (navigation), forming a self-driving closed-loop for digital user growth.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Biao Wang
PY  - 2025
DA  - 2025/09/17
TI  - Digital Management with D-CODE Engine: Closed-Loop Mechanism and Empirical Study of Community-Driven Growth—A Case of Pop Mart
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 1058
EP  - 1068
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_113
DO  - 10.2991/978-94-6463-835-6_113
ID  - Wang2025
ER  -