Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)

<Previous Article In Volume
Next Article In Volume>

The Impact of Online-to-Offline Food Delivery Platform on Employment in China

Authors
Zhen Yang1, *
1Graduate School, Chiang Mai University, Chiang Mai, Thailand
*Corresponding author. Email: 15912239876@163.com
Corresponding Author
Zhen Yang
Available Online 17 September 2025.
DOI
10.2991/978-94-6463-835-6_72How to use a DOI?
Keywords
O2O platform; gig economy; employment quality; rights protection; algorithmic governance
Abstract

200 online catering vendors and 200 food delivery riders were surveyed to quantitatively analyses the double influence of O2O food delivery platforms on employment. According to data, the platform increased 37% average orders from merchants, driving up demand for positions like kitchen operators and digital marketing specialists by 50%, with 63% of merchants mastering digital skills. Among riders, 78% recognized flexibility in working time, 33% more than traditional services, while only 12% had work injury insurance, 2.3 times higher than traditional industries. According to regression analysis, 27.9% of customer satisfaction could be explained by platform dependence and income growth, while only 4.5% could be explained by work flexibility. The research calls for setting up a classified protection mechanism for platform staff and standardizing algorithm transparency to balance efficiency and fairness.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 September 2025
ISBN
978-94-6463-835-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-835-6_72How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhen Yang
PY  - 2025
DA  - 2025/09/17
TI  - The Impact of Online-to-Offline Food Delivery Platform on Employment in China
BT  - Proceedings of the 2025 3rd International Academic Conference on Management Innovation and Economic Development (MIED 2025)
PB  - Atlantis Press
SP  - 675
EP  - 682
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-835-6_72
DO  - 10.2991/978-94-6463-835-6_72
ID  - Yang2025
ER  -