Research on the Influence Path of Internal Communication Mechanism on Enterprise Organizational Identity

DOI

10.2991/978-94-6239-787-3_2How to use a DOI?

Keywords

internal communication mechanism; organizational identity; influence path

Abstract

In the knowledge economy era, organizational identity serves as a critical soft power for enterprises to unite employees and enhance core competitiveness. As the nervous system connecting organizations and employees, internal communication directly determines employees’ cognitive perception and emotional attachment to the organization. This study investigates how internal communication mechanisms influence organizational identity through multiple pathways. Through literature review, we construct a theoretical model centered on “communication mechanisms—cognitive/emotional mediators—organizational identity,” proposing three core influence pathways: information flow, relational networks, and meaning construction. Using a questionnaire survey of 423 employees from various industries, we analyzed data through structural equation modeling (SEM). Results confirm that all three communication mechanisms significantly positively impact organizational identity, with all three mediators validated. Finally, this study provides actionable strategic recommendations for enterprises to systematically optimize internal communication and strengthen organizational cohesion.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hongchang Que
PY  - 2026
DA  - 2026/09/29
TI  - Research on the Influence Path of Internal Communication Mechanism on Enterprise Organizational Identity
BT  - Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
PB  - Atlantis Press
SP  - 4
EP  - 14
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-787-3_2
DO  - 10.2991/978-94-6239-787-3_2
ID  - Que2026
ER  -