Research on Investment Strategy of Farsighted Manufacturer under Competitive Environment

DOI

10.2991/978-94-6239-787-3_17How to use a DOI?

Keywords

competitive environment; farsighted manufacturer; technical innovation strategy; upward invasion strategy; social welfare

Abstract

Under the competitive environment, the investment strategy of enterprises has an important impact on the profits of supply chain members and social welfare. Aiming at the problem of investment strategy selection of farsighted manufacturer, the technological innovation strategy model and upward invasion strategy model are constructed respectively, and the influences of market competition, innovation efficiency and invasion cost on the investment strategy selection of the farsighted manufacturer and social welfare are discussed. The results show that both investment strategies can intensify market competition, reduce product price and weaken the intensity of product substitution affecting market competition, and the farsighted manufacturer is more aggressive in pricing. Due to the comprehensive influence of product substitutability, innovation cost coefficient and invasion cost, both investment strategies have their own advantages for the farsighted manufacturer. However, the fiercer the market competition, the more necessary it is for the farsighted manufacturer to implement the upward invasion strategy, and with the increase of innovation cost coefficient, the area where social welfare has an advantage under upward invasion strategy gradual expands.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunyan Shang
AU  - Liyang Mi
PY  - 2026
DA  - 2026/09/29
TI  - Research on Investment Strategy of Farsighted Manufacturer under Competitive Environment
BT  - Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
PB  - Atlantis Press
SP  - 140
EP  - 158
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-787-3_17
DO  - 10.2991/978-94-6239-787-3_17
ID  - Shang2026
ER  -