Research on the Influence of Digital Attitudes of “New Farmers” on Digital Citizenship Literacy: The Mediating Role of Digital identity Management

DOI

10.2991/978-94-6239-787-3_8How to use a DOI?

Keywords

New Farmers; Digital Citizenship Literacy; Digital Attitude; Digital Identity Management

Abstract

The development of new-generation information and digital technologies such as the Internet of Things and big data has not only brought earth-shaking changes to rural areas, but also promoted the modernization and transformation of farmers’ production capacity and way of thinking. As an emerging force in agricultural modernization, “new farmers” follow the development trend of informatization and intelligence, becoming an important driving force for promoting the digital transformation of agriculture. Based on social cognitive theory, this study uses questionnaire survey method to explore the influence model of “new farmers” digital attitudes on digital citizenship literacy, and analyzes the mediating effect of digital identity management. The results of this study expand the research on influencing factors of digital citizenship literacy, and also provide theoretical reference for promoting the digital transformation of agricultural talents and promoting the modernization development of agriculture and rural areas.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yuhua Kong
AU  - Guiqing Li
PY  - 2026
DA  - 2026/09/29
TI  - Research on the Influence of Digital Attitudes of “New Farmers” on Digital Citizenship Literacy: The Mediating Role of Digital identity Management
BT  - Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
PB  - Atlantis Press
SP  - 59
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-787-3_8
DO  - 10.2991/978-94-6239-787-3_8
ID  - Kong2026
ER  -