How Rural Tourism Organizational Platformization Empowers Internal Entrepreneurship: A Case Study of Dayu Yashan from the Perspective of Resource Orchestration

DOI

10.2991/978-94-6239-787-3_82How to use a DOI?

Keywords

Rural Tourism Organizational Platformization; Internal Entrepreneurship; Resource Orchestration

Abstract

How to overcome individual resource constraints and achieve a transition from “independent operation” to “collaborative innovation” is a critical challenge for rural tourism development. Drawing upon resource orchestration theory, this paper adopts an inductive case study approach with Dayu Yashan in Jiangxi Province as the research object to explore how rural tourism organizational platformization empowers internal entrepreneurship. The findings reveal that platformization manifests as a “back-mid-front” three-module structure, which sequentially implements resource structuring, bundling, and leveraging to form a three-tier progressive support system. The back module constructs a resource pool and institutional rules through acquisition, accumulation, and divestiture; the mid module transforms resources into reusable capabilities through stabilization, enrichment, and exploitation; and the front module aligns capabilities with market demands through mobilization, coordination, and deployment. This paper extends resource orchestration theory to the rural context and offers practical implications for platformization transformation and entrepreneurial resource allocation in rural tourism.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Chuanxi Liu
AU  - Hongxia Liu
PY  - 2026
DA  - 2026/09/29
TI  - How Rural Tourism Organizational Platformization Empowers Internal Entrepreneurship: A Case Study of Dayu Yashan from the Perspective of Resource Orchestration
BT  - Proceedings of the 2026 4th International Conference on Management Innovation and Economy Development (MIED 2026)
PB  - Atlantis Press
SP  - 840
EP  - 846
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-787-3_82
DO  - 10.2991/978-94-6239-787-3_82
ID  - Liu2026
ER  -