The Role of Job Crafting and Employee Performance in Organisational Support: Sustainable Development Efforts of Palembang’s Creative Industry

DOI

10.2991/978-94-6463-994-0_25How to use a DOI?

Keywords

creative industries; employee performance; job crafting; organizational support; sustainable development

Abstract

The creative industry, a key driver of innovation-based economic expansion, holds significant potential for sustainable advancement in Palembang City. This study delves into how job crafting and employee performance influence organizational support, a cornerstone for sustainable development in the creative economy. Job crafting, the proactive modification of tasks, work relations, and perceptions, plays a crucial role in enhancing engagement and productivity. The research, conducted through a quantitative survey of 150 workers across creative subsectors, applied Structural Equation Modelling (SEM) through Smart PLS 4.0. The findings reveal that job crafting positively and significantly affects employee performance (p < 0.05) and indirectly strengthens perceived organizational support. Employee performance, in turn, directly contributes to higher perceived organizational backing, reinforcing adherence to sustainability principles such as resource efficiency, eco-innovation, and social inclusion. Organizational support mediates the linkage between job crafting and employees’ contributions to sustainable objectives. The study underscores managerial practices that promote active job crafting and supportive work environments, highlighting the importance of each individual’s role in the process. It suggests adaptive organizational policies, creativity-oriented training, and reward mechanisms valuing personal initiative. Thus, Palembang’s creative industries may evolve not only economically but also socially and ecologically in line with sustainable development goals. Theoretically, this research integrates job crafting, employee performance, and organizational support concepts in the creative-industry context.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - M. Rina Murti
AU  - Mohamad Adam
AU  - Zunaidah Zunaidah
PY  - 2026
DA  - 2026/02/23
TI  - The Role of Job Crafting and Employee Performance in Organisational Support: Sustainable Development Efforts of Palembang’s Creative Industry
BT  - Proceedings of the 24th Malaysia-Indonesia International Conference on Economics, Management, and Accounting (The 24th MIICEMA) in conjunction with The 9th Sriwijaya Economics, Accounting, and Business Conference (The 9th SEABC) (MIICEMA-SEABC 2025)
PB  - Atlantis Press
SP  - 372
EP  - 385
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-994-0_25
DO  - 10.2991/978-94-6463-994-0_25
ID  - Murti2026
ER  -