Design and Production of Cherry Brand Image for “Hongrui Orchard”

DOI

10.2991/978-2-38476-309-2_20How to use a DOI?

Keywords

Brand design; Dalian Cherry; green products; cultural and creative industry

Abstract

With the rapid development of society, people have more and more demands for the quality of life and other external substances, so there are certain requirements for product packaging style, style positioning, taste difference. Dalian cherry in the geographical, taste, visual and other aspects are more excellent. All kinds of goods also need to make themselves stand out through brand design, so as to meet the needs of consumers, product positioning needs, which requires brand image and production to solve a series of problems to enhance brand awareness. This paper focuses on the analysis and research of “Hong Rui Orchard” -cherry brand image design and production cultural creative industry. Mainly through the design of the main image of the brand, brand packaging, brand identity and other expressions, to solve the problem of brand awareness promotion, how to make consumers have consumption desire through the beautiful picture. So as to improve the cultural and creative industries.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Huixin Hou
PY  - 2024
DA  - 2024/12/09
TI  - Design and Production of Cherry Brand Image for “Hongrui Orchard”
BT  - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
PB  - Atlantis Press
SP  - 165
EP  - 170
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-309-2_20
DO  - 10.2991/978-2-38476-309-2_20
ID  - Hou2024
ER  -