Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

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Constructing New Pathways for the Inheritance of Marine Traditional Chinese Medicine (TCM) Culture: A Case Study of Zhoushan City, Zhejiang Province

Authors
Yejia Lan1, Tingyue Xiao2, *
1School of Foreign Languages, Zhejiang Ocean University, Zhoushan, China
2School of Economics and Management, Zhejiang Ocean University, Zhoushan, China
*Corresponding author. Email: 1376460751@qq.com
Corresponding Author
Tingyue Xiao
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_82How to use a DOI?
Keywords
Marine Traditional Chinese Medicine (MTCM) Culture; New Pathways for Cultural Inheritance; Zhoushan City; Zhejiang Province
Abstract

Marine Traditional Chinese Medicine (MTCM) culture, a key part of China’s traditional culture, has profound historical significance and unique medical value. It promotes local socioeconomic development and cultural heritage. Taking Zhoushan City in Zhejiang as an example, this paper uses literature review, field investigations, and case analyses to explore new ways to inherit MTCM culture. Zhoushan, a marine culture hub, has rich MTCM resources but faces inheritance challenges like small industry scale, talent shortage, and poor promotion. Strengthening the integration of maritime consciousness and cultural practices is urgent. The paper proposes strategies in three aspects: deepening MTCM industry development, promoting cultural inheritance, and fostering innovation. Recommendations include optimizing the industrial chain, integrating ancient texts, and enhancing digital dissemination. The findings show that multi - dimensional collaborative innovation can boost MTCM culture inheritance and development, providing insights for its modernization and global spread.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_82How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yejia Lan
AU  - Tingyue Xiao
PY  - 2025
DA  - 2025/11/11
TI  - Constructing New Pathways for the Inheritance of Marine Traditional Chinese Medicine (TCM) Culture: A Case Study of Zhoushan City, Zhejiang Province
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 735
EP  - 741
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_82
DO  - 10.2991/978-2-38476-475-4_82
ID  - Lan2025
ER  -