Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

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Analysis of the Development Model of Marine TCM Culture in Coastal Cities Based on SWOT Method

—— A Case Study of Zhoushan City, Zhejiang Province

Authors
Yixuan Lu1, Zixun He1, *, Jiajin Lin2
1School of Foreign Languages, Zhejiang Ocean University, Zhoushan, China
2School of Information Engineering, Zhejiang Ocean University, Zhoushan, China
*Corresponding author. Email: 201354586@qq.com
Corresponding Author
Zixun He
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_81How to use a DOI?
Keywords
Marine Traditional Chinese Medicine Culture; SWOT analyse; developmental pattern; Zhoushan City Zhejiang Province
Abstract

As a coastal city, Zhoushan city has rich Marine traditional Chinese medicine resources and profound traditional Chinese medicine culture. Zhoushan city has significant advantages in Marine Chinese medicine resources, Marine Chinese medicine culture inheritance and government policy support. However, the imperfect quality standard of Marine Chinese medicine and the insufficient development of important Marine culture also restrict its development. Facing the support of national policies and the growth of the global Chinese medicine market, the development of Zhoushan Marine Chinese medicine culture faces opportunities, and at the same time, it also needs to deal with the challenges such as environmental pollution and international market competition. This paper aims to explore the development mode of Marine Chinese medicine culture in Zhoushan through SWOT situation analysis, aiming to provide theoretical support for the development of Marine Chinese medicine culture in Zhoushan, and also provide reference for the development of Marine Chinese medicine culture in other coastal cities.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_81How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yixuan Lu
AU  - Zixun He
AU  - Jiajin Lin
PY  - 2025
DA  - 2025/11/11
TI  - Analysis of the Development Model of Marine TCM Culture in Coastal Cities Based on SWOT Method
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 727
EP  - 734
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_81
DO  - 10.2991/978-2-38476-475-4_81
ID  - Lu2025
ER  -