Optimizing Supply Chain Dynamics for Competitive Advantage in the Tea Beverage Industry: A Case Study of MIXUE Ice Cream & Tea

DOI

10.2991/978-2-38476-475-4_152How to use a DOI?

Keywords

MIXUE Ice Cream & Tea; Supply Chain Management; Resource-Based View; SWOT Analysis; Qualitative Case Study

Abstract

This study utilizes MIXUE Ice Cream & Tea as a case study to investigate how emerging tea beverage enterprises can establish sustainable competitive advantages with a focus on supply chain management. Through the application of Resource-Based View (RBV) theory and SWOT analysis, the 2024 annual report, prospectus, and other relevant data of MIXUE Ice Cream & Tea were examined. The entire chain of operations, from global procurement to independent production, logistics, warehousing, and digitally-driven terminals, was systematically analyzed. MIXUE Ice Cream & Tea boasts the most comprehensive supply chain system within the industry. By leveraging economies of scale in upstream procurement, production, and midstream logistics and warehousing, the company significantly reduces operational costs, thereby securing core competitive advantages. In the downstream sector, a franchising model is employed to supply sufficient raw materials to a large network of franchise stores, enhancing revenue and brand influence. This study introduces, for the first time, the logic of supply chain dynamics and sustainability into the research of new tea beverages, thereby expanding the application of the RBV within the fast beverage industry. Additionally, it provides a strategic framework for enterprises to identify, develop, and reinforce back-end capabilities that are difficult to replicate in highly homogeneous markets.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yicheng Zhou
PY  - 2025
DA  - 2025/11/11
TI  - Optimizing Supply Chain Dynamics for Competitive Advantage in the Tea Beverage Industry: A Case Study of MIXUE Ice Cream & Tea
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1416
EP  - 1427
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_152
DO  - 10.2991/978-2-38476-475-4_152
ID  - Zhou2025
ER  -