Research on the Valuation of the China-chic Clothing Industry Based on Relative Valuation Method and DCF Model

DOI

10.2991/978-2-38476-475-4_120How to use a DOI?

Keywords

China-chic clothing; DCF model; relative valuation

Abstract

In recent years, the rise of the “China chic” has introduced many elements of traditional Chinese culture into daily clothing. Nowadays, Chinese young people increasingly tend to buy local brands, thereby giving birth to more and more domestic clothing brands. This paper uses a multi-dimensional approach to study the valuation of the China-chic clothing industry. Summarize the industry status, competitive situation and construct the valuation framework through the existing literature. Combining quantitative analysis (financial and non-financial data) with qualitative case studies (Peacebird, Semir), and using the relative valuation method and DCF model, it provides a scientific basis for enterprise valuation to support investment decisions. The study finds that the valuation logic of China-chic clothing enterprises is not a single-dimensional consideration but requires a systematic optimization from multiple perspectives; the valuation shows the trend of the China-chic clothing industry that is “under pressure in the short term and having a positive outlook in the long term”. This research can help investors avoid the common valuation bubbles of new consumer brands and help them seize the structural investment opportunities in the wave of cultural confidence. At the same time, it can provide a development direction for related enterprises and help local enterprises achieve a leapfrog development from cultural confidence to business confidence.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zeqi Yu
PY  - 2025
DA  - 2025/11/11
TI  - Research on the Valuation of the China-chic Clothing Industry Based on Relative Valuation Method and DCF Model
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1087
EP  - 1095
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_120
DO  - 10.2991/978-2-38476-475-4_120
ID  - Yu2025
ER  -