Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

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Interpreting Masculinity from the Perspective of the Female Gaze - The Case of Chinese Reality TV Programmes

Authors
Qian Sheng1, *
1University of Leeds, Leeds, UK
*Corresponding author. Email: shengqian0329@gmail.com
Corresponding Author
Qian Sheng
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_148How to use a DOI?
Keywords
Masculinity; Female gaze; Chinese reality TV shows; Chinese popular culture
Abstract

As women advance in societal development, they are afforded more power in making autonomous decisions. The present study was inspired by observing the growth of soft masculinity within society, prompting an exploration of the intricate interplay between social power dynamics and gender equality. The purpose of this analysis is to examine the influence of the female gaze on masculinity and its implications for gender equality, using the films Idol Producer (2018) and Shine! Super Brothers (2020) as illustrative examples. By exploring the intersection of the female gaze and consumer culture, we may get insights into the transformative potential of this perspective on traditional notions of masculinity and its broader societal ramifications. These two programmes exemplify the active engagement of women in the development and formation of masculinity within this. The emergence of a consumer society dominated by females has altered the demands and portrayals of masculinity. This phenomenon provides opportunities for gender expression, inspiration for shaping a diverse society, and new directions for gender equality topics.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_148How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qian Sheng
PY  - 2025
DA  - 2025/11/11
TI  - Interpreting Masculinity from the Perspective of the Female Gaze - The Case of Chinese Reality TV Programmes
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1365
EP  - 1371
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_148
DO  - 10.2991/978-2-38476-475-4_148
ID  - Sheng2025
ER  -