State Media’s ‘Rallying’ Strategy During Social Movement: A Computational Approach

DOI

10.2991/978-2-38476-475-4_149How to use a DOI?

Keywords

Chinese state-media; Media narrative; Social movement; Public opinion

Abstract

This article will explore what Ma and Weiss have termed the ‘rallying around the flag effect’, which ‘frames the protests as a foreign-backed threat to national sovereignty and social stability’, with the aim of uniting public opinion. In addition to their investigations, the author argues that cuteness also function as a form of ‘rallying around the flag’. In the case of Anti-ELAB, a typical cuteness narration is “A Zhong Gege” and “Guangtou Liu sir”. However, limited research has been conducted on how such narratives are integrated by a particular group of media agencies to frame a social movement. This article aims to explore the relationship between state media narrations (independent variable) and public opinion (dependent variable), which the author argues that there is a potential correlation between them.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qian Sheng
PY  - 2025
DA  - 2025/11/11
TI  - State Media’s ‘Rallying’ Strategy During Social Movement: A Computational Approach
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1372
EP  - 1378
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_149
DO  - 10.2991/978-2-38476-475-4_149
ID  - Sheng2025
ER  -