Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)

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Analysis and Investment Strategies of Real Estate Market under the Background of Big Data

Authors
Yan Zhang1, *
1Dietrich School Arts and Sciences, University of Pittsburgh, Pittsburgh, 15260, USA
*Corresponding author. Email: zyzyhahahaha@gmail.com
Corresponding Author
Yan Zhang
Available Online 11 November 2025.
DOI
10.2991/978-2-38476-475-4_117How to use a DOI?
Keywords
Real Estate Market; Big Data; Investment Strategies; City Selection; Investment Portfolio; Risk Prevention
Abstract

With the rapid development of big data technology, its application in real estate market analysis and investment decision-making has become increasingly important. This paper aims to explore how big data can optimize real estate investment strategies and risk management, and how to improve the transparency and decision-making efficiency of the real estate market. By analyzing the big data of new housing, second-hand housing and land market, it reveals the market dynamics and investment opportunities, and points out that the market of first-tier cities is expected to improve, while the third-tier and fourth-tier cities are facing adjustment pressure. The application of big data in city selection, portfolio optimization and risk prevention and control provide scientific data support for investors and promotes the healthy development of the real estate market. Using big data technology, investors can manage their portfolios more effectively, reduce risks and improve returns.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2025
ISBN
978-2-38476-475-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-475-4_117How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yan Zhang
PY  - 2025
DA  - 2025/11/11
TI  - Analysis and Investment Strategies of Real Estate Market under the Background of Big Data
BT  - Proceedings of the 2025 10th International Conference on Modern Management, Education and Social Sciences (MMET 2025)
PB  - Atlantis Press
SP  - 1062
EP  - 1070
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-475-4_117
DO  - 10.2991/978-2-38476-475-4_117
ID  - Zhang2025
ER  -