Key Elements of Business Analysis for BYD’s Entry into Thailand EV Market

DOI

10.2991/978-94-6239-774-3_3How to use a DOI?

Keywords

Business Analysis; BYD; EV Market

Abstract

This study investigates BYD’s entry into Thailand’s electric vehicle (EV) market through quantitative and qualitative analysis, focusing on market demand, competitive dynamics, and strategic decision-making. Findings reveal that Thailand’s EV market is driven by government policies (e.g., the “EV 3.5 Plan”), consumer demand for eco-friendly and low-cost mobility, and technological advancements, though traditional fuel vehicles still dominate. BYD has secured a 38.5% market share (2024) through technological leadership (e.g., blade batteries), cost efficiency (20%-lower vehicle costs than Japanese competitors), and localization strategies (e.g., right-hand-drive models). While Thailand’s EV market shows significant growth potential (targeting 30% EV penetration by 2030), challenges include policy uncertainties, insufficient charging infrastructure, and competition from Japanese hybrids. This research offers theoretical and practical insights for Chinese EV manufacturers expanding into Southeast Asia.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ning Wang
PY  - 2026
DA  - 2026/09/11
TI  - Key Elements of Business Analysis for BYD’s Entry into Thailand EV Market
BT  - Proceedings of the 2026 5th International Conference on Mathematical Statistics and Economic Analysis (MSEA 2026
PB  - Atlantis Press
SP  - 15
EP  - 27
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-774-3_3
DO  - 10.2991/978-94-6239-774-3_3
ID  - Wang2026
ER  -