Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)

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Chatbots as a Competitive Advantage in Digital Marketing: Enhancing Customer Engagement, Personalization, and Addressing Privacy Challenges

Authors
Jialei Zhang1, *
1Australian National University, Canberra, ACT, 2601, Australia
*Corresponding author. Email: Zhangjialei0111@gmail.com
Corresponding Author
Jialei Zhang
Available Online 15 April 2025.
DOI
10.2991/978-94-6463-676-5_34How to use a DOI?
Keywords
Chatbots; Digital Marketing; Competitive advantage
Abstract

In digital marketing, speaking robots are becoming important tools to improve customer loyalty, enhance audience experiences, and optimize services. This article examines the use and challenges of writing robots in the field of digital marketing. This article describes how kung fu robots are transforming from rule-based dialogue experts to advanced dialogue experts with artificial intelligence, and analyzes how, for example, chat rooms are used by companies in everyday business. Chatbots can customize customer experiences, increase customer loyalty, and increase reservations in the reservation. This allows them to automate repetitive operations and reduce labor costs. The chat robots improve customer integrity through real-time support and direct interaction. This means lower operating costs, faster response time, and higher customer satisfaction for the company. However, sedentary robots also face challenges such as cognitive biases, privacy, and security. Companies must address these challenges to maximize the greatest value of choreography. By understanding and actively addressing these limitations, the organization can improve the quality of its interactions with chat robots, increasing its competitive advantage.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
15 April 2025
ISBN
978-94-6463-676-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-676-5_34How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jialei Zhang
PY  - 2025
DA  - 2025/04/15
TI  - Chatbots as a Competitive Advantage in Digital Marketing: Enhancing Customer Engagement, Personalization, and Addressing Privacy Challenges
BT  - Proceedings of the 2024 6th Management Science Informatization and Economic Innovation Development Conference (MSIEID 2024)
PB  - Atlantis Press
SP  - 353
EP  - 361
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-676-5_34
DO  - 10.2991/978-94-6463-676-5_34
ID  - Zhang2025
ER  -